Balaji Ramanathan in

Balaji Ramanathan

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Director at Thistle Media
📍 Bengaluru, Karnataka, India

Balaji Ramanathan is a Business Leader and Director at Thistle Media with over two decades of experience in market strategy, business consulting, and funnel optimization. An MBA from Loyola Institute of Business Management, he focuses on building purpose-driven brands, leveraging MarTech, and creating scalable systems for growth across e-commerce, healthcare, and education sectors.

Outside of his professional roles, Balaji is a self-described AI enthusiast with a deep love for plants and the planet. This interest in nature and sustainability provides a balance to his technology-focused career. He is also interested in major consulting firms like Boston Consulting Group.

Colleagues have described him as a dependable "solution man" and a master of his field.

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Experience
21 Years
Current Role
Director
Job Level
Mid-senior
Location
Bengaluru, Karnataka, India
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Balaji cares about

Evolving Ad Strategies
Writes about the shift from narrow targeting to broader storytelling in digital advertising, referencing changes like Meta’s Andromeda Update and the rise of zero-click searches.
MarTech Implementation
Focuses on connecting insights to action by implementing marketing technology solutions and rethinking growth models to ensure strategies remain relevant as markets evolve.
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Career

Work history

7-2020
Director
Thistle Media
1-2014 - 10-2020
Director, Digital Business
Digicliff Solutions Private Limited
2-2009 - 2-2014
Business Strategist
Digicliff Solutions Private Limited
5-2006 - 6-2009
Manager, Online Marketing
Sify Technologies
4-2004 - 5-2006
Internet Marketing Specialist
Sulekha.com
In the press

Media appearances

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Education
MBA
Loyola Institute of Business Management
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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