Balaji Ramanathan

Critic
DISC Type : C

Manager Marketing Data Science at Federal Express Corporation

Memphis, Tennessee, United States

Overview

Balaji Ramanathan is a data science and analytics leader at FedEx, where he has worked for over 17 years, driving business transformation with data-driven solutions. He specializes in global product strategy, marketing, and forecasting, holding an MBA from the University of Tennessee and certifications in Python and cloud technologies.

He is a multiple recipient of the prestigious FedEx Five Star Award, one of the companys highest honors.

Personality Overview

Negotiator

Objective Thinker

Precise

Unless the value is proven by data, they are unlikely to value fancy features.  They enjoy working alone and do not rely on others very often. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Marketing Data Science
His current role involves leading data science teams to develop enterprise-grade forecasting models and performance insights for marketing on a global scale.
Global Product Strategy
He has a strong background in managing and expanding global products, having previously led a strategic product's expansion into over 70 countries.
Business Transformation
His profile highlights his focus on being a "Transformation Leader, " using data analytics and strategic planning to implement new, scalable solutions.

Media Appearances

Balaji has no verified media appearances

Work History

6-2024
Manager Marketing Data Science at Federal Express Corporation
3-2021
Manager - International Demand Planning & Insights at FedEx Services
4-2018 - 2-2021
Manager - Airfreight and Network Strategy at FedEx Services
8-2015 - 4-2018
Marketing Principal - Global Products & Solutions at FedEx Services

Education

MBA from Haslam College of Business at the University of Tennessee
M S from University of Madras

More Information

Social Presence :

Prographics :

Exp : 10 Location : Memphis, Tennessee, United States Job Level : Middle Designation : Manager Marketing Data Science at Federal Express Corporation
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Insights For Selling To Balaji

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don’t try too hard to build a relationship with them
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Balaji is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Balaji

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Balaji move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Balaji take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Balaji

Personality Compatibility


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