Barb Anderman

Evaluator
DISC Type : dsc

Marketing & Communications, North America at NovaTech Automation

Portland, Oregon, United States

Overview

Barb Anderman is a marketing and communications specialist with over 15 years of experience, currently leading North American marketing for NovaTech Automation. People describe her as resourceful, energetic, and strategic, with expertise in event management, content development, and CRM. She holds a Bachelor of Arts from The University of New Mexico.

Outside of her professional roles, Barb is deeply committed to community involvement. She has dedicated significant time to fundraising and volunteering for educational institutions like the Portland Jewish Academy and Rieke Elementary, often taking on leadership and co-chair positions for auctions and development committees.

Her professional headline humorously describes her as a "Herder of Cats, " highlighting her ability to manage complex projects and diverse teams.

Personality Overview

Hard To Convince

Fast But Analytical

Quality Focused

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Event Management
Managed over 30 industry conferences annually at NovaTech and served as Special Events and Programs Director for Portland Female Executives, successfully increasing volunteer participation and funds raised.
Community Fundraising
Actively involved in fundraising and event planning for local schools and organizations, including co-chairing auctions and serving on development committees to support educational initiatives.
AI in Marketing
Holds a certification in "Maven: AI Content Team" and actively shares content related to AI marketing tools, indicating a strong interest in leveraging new technologies.

Media Appearances

Barb has no verified media appearances

Work History

6-2021
Marketing & Communications, North America at NovaTech Automation
1-2014
Marketing Communications Consultant at Freelance
4-2019 - 6-2021
Information Technology Project Coordinator at Aldrich Technology
4-2016 - 4-2019
Marketing Manager & Operations at Lighthouse Information Systems, Inc.
1-2015 - 3-2016
Marketing Director at OmniGuard Security

Education

Bachelor of Arts - BA from The University of New Mexico

More Information

Social Presence :

Prographics :

Exp : 11 Location : Portland, Oregon, United States Job Level : Mid-senior Designation : Marketing & Communications, North America at NovaTech Automation
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Insights For Selling To Barb

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Barb is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Barb

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Barb move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Barb take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Barb

Personality Compatibility


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