Aldo Ernesto Madrid Rocha

Enthusiast
DISC Type : i

BUM Pharma at MSD

Ciudad de México, México, Mexico

Overview

Aldo Ernesto Madrid Rocha is a Business Unit Manager at MSD with over 18 years of pharmaceutical industry experience. He specializes in commercialization and launch strategy for immunology and virology products across the U. S. and Mexico. He is a graduate of Universidad Tecnológica de México.

He is a passionate advocate for diversity and inclusion in the workplace, celebrating his companys recognition as a top employer for the LGBTQ+ community. Aldo values continuous learning and professional growth, embracing new challenges and roles throughout his long career at MSD.

He completed a selective 10-month marketing assignment at Mercks U. S. headquarters before returning to a leadership role in Mexico.

Personality Overview

Amiable & Agreeable

Story Driven

Consensus Focused

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Pharmaceutical Launches
Specializes in strategic planning, market development, and launch readiness for new pharmaceutical products, particularly in immunology and virology.
Diversity & Inclusion
Publicly celebrates his company's recognition as a top workplace for LGBTQ+ employees, showing a strong commitment to D&I initiatives.
Cross-Border Markets
Has significant experience managing product portfolios and commercial strategy in both the United States and Mexico.

Media Appearances

Aldo has no verified media appearances

Work History

1-2025
BUM Pharma at MSD
1-2023 - 12-2024
Commercial Lead Private Market at MSD
1-2022 - 1-2023
Assoc. Dir, Policy/Govern. Relations at MSD
11-2020 - 12-2021
HIV Global Marketing at Merck
2-2020 - 11-2021
Marketing Operations & Country Engagement at Merck

Education

1999 - 2003
Licenciatura from Universidad Tecnológica de México

More Information

Social Presence :

Prographics :

Exp : 18 Location : Ciudad de México, México, Mexico Job Level : N/A Designation : BUM Pharma at MSD
URL has been copied!

Insights For Selling To Aldo Ernesto

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Refer to interesting customer testimonials and stress on great customer experience
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aldo Ernesto is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Aldo Ernesto

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Aldo Ernesto move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Aldo Ernesto take some risk or not?

  • They can take some low-probability risks if needed.

You And Aldo Ernesto

Personality Compatibility


Other MSD Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.