Barbara Horning in

Barbara Horning

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Sales And Marketing Specialist at Iaia
📍 San Francisco, California, United States

Barbara is a results-driven marketing account manager with over seven years of expertise in B2C and B2B direct mail. Holding a Mailpiece Design Professional Certification, she has a proven track record of improving efficiency and increasing profits on both the client and agency sides of the business.

Colleagues describe Barbara as hardworking, dedicated, and a fast learner. A Cum Laude graduate from Seton Hall University, she has a passion for fostering growth and has successfully mentored several project managers in her field. Her professional interests include technology leaders like Google and Adobe.

Unique fact: In a previous role, she grew the sales revenue of her top clients by an average of 61% from when she inherited the accounts.

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Experience
8 Years
Current Role
Sales And Marketing Specialist
Job Level
Junior
Location
San Francisco, California, United States
Personality Overview

How Barbara shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Barbara cares about

Direct Mail Strategy
Possesses deep, end-to-end expertise in direct mail, from campaign planning and production coordination to vendor purchasing and postage reconciliation.
Client Partnerships
Focuses on building strong client relationships and understanding customer requirements, leading to significant revenue growth and successful collaborations with clients like OneMain Financial.
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Career

Work history

10-2023
Sales And Marketing Specialist
Iaia
1-2022 - 9-2023
Assistant Account Executive
Gunderson Direct Inc.
12-2020 - 12-2021
Direct Mail Marketing Coordinator
SoFi
8-2017 - 10-2020
Account Manager, Preferred Accounts
MSI Marketing (Mailing Systems, Inc.)
1-2016 - 5-2016
Public Relations Intern
BHL Productions, Brittney H Levine
In the press

Media appearances

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Education
2013 - 2017
Bachelor’s Degree
Seton Hall University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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