Barbara L.

Critic
DISC Type : C

President/Senior Counselor at Lezotte Miller Public Relations Inc.

Lansing, Michigan, United States

Overview

Barbara Lezotte is the President and Senior Counselor at Lezotte Miller Public Relations Inc. , a firm she founded in 1995. A nationally accredited public relations counselor with over 25 years of experience, she specializes in crisis communication, media relations, and strategic planning. She holds a Masters degree from Michigan State University.

Barbara appears deeply invested in her professional community, frequently celebrating the milestones and successes of her peers and other local businesses. She actively attends industry awards, anniversaries, and small business meetings, demonstrating a strong commitment to her network.

After leaving a stable job, she successfully founded and has run her own public relations firm for nearly three decades.

Personality Overview

ROI Driven

Objective Thinker

Information Seeker

They choose to analyze logically and value facts to emotions.  They like to do things independently and don’t look for support from others. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Crisis Communication
A core part of her professional services, she advises corporations, non-profits, and government agencies on navigating difficult communication challenges.
Media Strategy
She has authored publications on media strategy, explaining concepts like "paid vs. earned media" and what makes a story newsworthy to editors.
Small Business Success
Attends events like the Small Business Association of Michigan's annual meeting and shares inspiring stories about local business challenges and insights.

Media Appearances

Barbara has no verified media appearances

Work History

7-1995
President/Senior Counselor at Lezotte Miller Public Relations Inc.
6-1983 - 7-1995
President/Senior counselor at Publicom Inc.
1-1978 - 6-1983
Promotions Director at WVIC Radio

Education

1986 - 1988
Master's degree from Michigan State University
Bachelor's degree from Michigan State University

More Information

Social Presence :

Prographics :

Exp : 47 Location : Lansing, Michigan, United States Job Level : N/A Designation : President/Senior Counselor at Lezotte Miller Public Relations Inc.
URL has been copied!

Insights For Selling To Barbara

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Tell them what ROI they can expect
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Barbara is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Barbara

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Barbara move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Barbara take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Barbara

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.