Barbara Ungiert, MBA, PMP

Critic
DISC Type : C

Senior Marketing Manager at American Psychological Association

Arlington, Virginia, United States

Overview

Barbara has no verified overview

Personality Overview

Information Seeker

Negotiator

Objective Thinker

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Barbara has no verified topics they care about

Media Appearances

Barbara has no verified media appearances

Work History

7-2025
Senior Marketing Manager at American Psychological Association
1-2018 - 8-2025
Author Marketing Manager at American Psychological Association
11-2014 - 1-2018
Digital Outreach Manager at American Psychological Association
5-2011 - 9-2011
Intern at East Side Institute
6-2010 - 9-2010
Intake Counselor at The Door - A Center of Alternatives

Education

2015 - 2018
Master of Business Administration (MBA) from Georgetown University McDonough School of Business
2008 - 2012
BA from The George Washington University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Arlington, Virginia, United States Job Level : Middle Designation : Senior Marketing Manager at American Psychological Association
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Insights For Selling To Barbara

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be formal and objective, they will appreciate it more
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Barbara is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Barbara

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Barbara move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Barbara take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Barbara

Personality Compatibility


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