Barbara Ward in

Barbara Ward

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Senior Director of Business Development at Morning Consult
📍 Washington DC-Baltimore Area, United States

Barbara is a results-driven Director of Sales at Granicus with a history of leading high-performing teams at Salesforce and AWS, primarily within the public sector. A Radford University graduate, she focuses on sales excellence and developing talent. Colleagues describe her as an inspiring, committed, and incredible leader.

Outside of her direct role, Barbara is passionate about advancing the sales profession and supporting diversity in the tech industry. Her interests include organizations like the Institute for Excellence in Sales and Women In Technology (WIT), reflecting a commitment to her craft and community.

She is a vocal advocate for sales development representatives, celebrating their contributions and perseverance during events like BDR Appreciation Week.

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Experience
13 Years
Current Role
Senior Director of Business Development
Job Level
Senior
Location
Washington DC-Baltimore Area, United States
Personality Overview

How Barbara shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Barbara cares about

Sales Leadership
Focuses on building and mentoring sales development teams to drive significant business results and cultivate the next generation of sales talent.
Public Sector Sales
Has extensive experience leading teams focused on government clients, including roles covering the DOD, Federal Civilian, and Aerospace sectors.
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Career

Work history

2-2026
Senior Director of Business Development
Morning Consult
5-2024 - 2-2026
Director of Business Development
Morning Consult
5-2023 - 5-2024
Director of Sales - Local Enterprise East
Granicus
4-2020 - 5-2023
Senior Manager, Enterprise Business Development
Salesforce
8-2017 - 11-2019
Manager, Business Development
Deltek
In the press

Media appearances

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Education
Bachelor's degree
Radford University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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