Barbara is a results-driven Director of Sales at Granicus with a history of leading high-performing teams at Salesforce and AWS, primarily within the public sector. A Radford University graduate, she focuses on sales excellence and developing talent. Colleagues describe her as an inspiring, committed, and incredible leader.
Outside of her direct role, Barbara is passionate about advancing the sales profession and supporting diversity in the tech industry. Her interests include organizations like the Institute for Excellence in Sales and Women In Technology (WIT), reflecting a commitment to her craft and community.
She is a vocal advocate for sales development representatives, celebrating their contributions and perseverance during events like BDR Appreciation Week.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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