Barry Graf

Enthusiast
DISC Type : i

Senior Vice President Partnerships and Business Development at Virtua Health

Voorhees, New Jersey, United States

Overview

Barry Graf is a seasoned healthcare executive with over 40 years of experience, currently serving as the Senior Vice President of Partnerships and Business Development at Virtua Health. He focuses on developing strategic partnerships with physicians and healthcare providers, overseeing a large network of ambulatory surgery centers. A graduate of Widener University and holding an MBA from Eastern University, he is also a Fellow of the American College of Healthcare Executives.

Outside of his primary professional duties, Barry is dedicated to community service. He serves as a mentor with the Big Brother program, demonstrating a commitment to personal mentorship. He has also organized and led a medical mission trip to Guatemala, showcasing his leadership and passion for providing care to underserved communities.

He has led significant projects, including the transition planning for a replacement hospital campus.

Personality Overview

Amiable & Agreeable

Optimistic

Story Driven

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

Healthcare Partnerships
His current role is centered on developing and maintaining partnership relationships with physicians and other healthcare providers to expand Virtua Health's network.
Ambulatory Surgery Centers
He has strategic responsibility and oversight for Virtua's growing network of Ambulatory Surgery Center (ASC) partnership locations across three states.
Medical Missions
He planned, organized, and led a medical mission trip with 30 people to Guatemala, showcasing his management skills and commitment to global health.

Media Appearances

Christiana Spine Ambulatory Surgical Center Forms Partnership with Virtua Health. Featured in Healthcare Dealflow

See Now

Work History

3-2015
Senior Vice President Partnerships and Business Development at Virtua Health
9-2012 - 3-2015
Vice President Integrated Operations at Virtua Health
9-2001 - 9-2012
Vice President of Operations at Virtua Health
2000 - 2001
Administrative Director of DI at Virtua Health
1984 - 2000
AD Radiology at Lower Bucks Hospital

Education

2002 - 2004
MBA from Eastern University
BS from Widener University

More Information

Social Presence :

Prographics :

Exp : 42 Location : Voorhees, New Jersey, United States Job Level : Leadership Designation : Senior Vice President Partnerships and Business Development at Virtua Health
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Insights For Selling To Barry

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Refer to interesting customer testimonials and stress on great customer experience
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Barry is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Barry

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Barry move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Barry take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Barry

Personality Compatibility


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