Barry Moulsdale

Initiator
DISC Type : Di

Senior Director of Sales at The Morgan Group

Oakville, Ontario, Canada

Overview

Barry is a growth-focused executive with over 20 years of experience driving P&L turnarounds in the building materials, distribution, and CPG sectors. A graduate of Wilfrid Laurier University, he is described by colleagues as a strategic, adaptable, and results-driven leader with strong commercial acumen.

Living in Oakville, Ontario, Barry is a married father of three who enjoys coaching Little League baseball, golfing, and spending time in nature with his dog. He is also a passionate advocate for causes related to the autism spectrum, drawing from personal family experience.

He once grew a plumbing divisions sales by 85% in three years, taking revenue from $26M to $48M.

Personality Overview

Friendly Challenger

Impact-Oriented

Conviction Driven

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Mindful Leadership
Appeared on a podcast discussing the importance of self-awareness, vulnerability, and emotional intelligence for leaders to unlock their team's highest potential.
P&L Growth
His career is defined by successfully leading revenue acceleration, margin optimization, and strategic turnarounds for major corporations in the Canadian market.
Autism Advocacy
As a father of two sons on the autism spectrum, he has spent years understanding their needs and fighting for them to be considered.

Media Appearances

Barry has no verified media appearances

Work History

6-2025
Senior Director of Sales at The Morgan Group
Managing Director at Anfield Business Consultants
Chief Operating Officer at Pluspuu Talostudio
President | General Manager Canada at Zurn Elkay Water Solutions
General Manager - Small Home Appliances, Personal Care & Plumbing at Spectrum Brands, Inc

Education

Bachelor of Arts - BA from Wilfrid Laurier University

More Information

Social Presence :

Prographics :

Exp : 1 Location : Oakville, Ontario, Canada Job Level : Senior Designation : Senior Director of Sales at The Morgan Group
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Insights For Selling To Barry

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Get them to a point where they are ready to bat for your product internally
  • Look like someone who is on top of their game

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Barry is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Barry

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Barry move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Barry take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Barry

Personality Compatibility


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