Barry Smith

Examiner
DISC Type : sc

AI & Data Ethics Advisor at Royal London Insurance

London, England, United Kingdom

Overview

Barry Smith is the Managing Partner at Smith & Guinan Ltd. , with 30 years of experience in financial services across the UK, Benelux, and Germany. He is a specialist in applying data science and machine learning for risk management. He holds a degree in Politics from the University of Exeter.

He serves as a dedicated AI & Data Ethics Advisor for Royal London Insurance, guiding the firm on AI governance and responsible practices.

Personality Overview

Tough To Convince

Unexpressive

Overcautious

They tend to have clarity about their needs and constraints, and are unlikely to over-promise.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Responsible AI
A core focus of his advisory work, demonstrated by his role at Royal London Insurance and his engagement with summits on the topic.
Financial Regulation
Specializes in assessing the impact of regulatory instruments like the EU AI Act, DORA, and Basel 3+ on financial institutions.
Fintech Innovation
Actively participates in the fintech community as a speaker at major industry events such as FinovateEurope.

Media Appearances

Barry has no verified media appearances

Work History

6-2025
AI & Data Ethics Advisor at Royal London Insurance
5-2025
Associate at Namaste Management
11-2023 - 7-2024
Responsible AI Advisor at PwC
2-2022 - 3-2025
Risk & Regulatory Affairs Advisor at NatWest Group
11-2020
Associate at Global PMI Partners

Education

Politics from University of Exeter
BSc from Lancaster University

More Information

Social Presence :

Prographics :

Exp : N/A Location : London, England, United Kingdom Job Level : N/A Designation : AI & Data Ethics Advisor at Royal London Insurance
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Insights For Selling To Barry

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Barry is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Barry

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Barry move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Barry take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Barry

Personality Compatibility


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