Barry Sowerwine is a technology executive with over 30 years of experience scaling high-performance sales teams for software and SaaS companies, helping four go public. As Co-Founder of UnlockTheThing, he focuses on improving human connection in sales. He holds a BBA in Business Analysis from Texas A&M University.
Outside of his executive and advisory roles, Barry is driven by a passion for understanding what truly makes the best salespeople successful. He is described as "insanely curious" and dedicated to demystifying the art of authentic human connection and communication, a core theme in his professional endeavors and podcast appearances.
He helped scale GTM operations at Tableau, growing revenue from $10 million to over $800 million during his tenure.
Read the full overview →They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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