Barry Sowerwine in

Barry Sowerwine

Go-getter · DISC type d
Co-Founder at UnlockTheThing
📍 Las Vegas Metropolitan Area, United States

Barry Sowerwine is a technology executive with over 30 years of experience scaling high-performance sales teams for software and SaaS companies, helping four go public. As Co-Founder of UnlockTheThing, he focuses on improving human connection in sales. He holds a BBA in Business Analysis from Texas A&M University.

Outside of his executive and advisory roles, Barry is driven by a passion for understanding what truly makes the best salespeople successful. He is described as "insanely curious" and dedicated to demystifying the art of authentic human connection and communication, a core theme in his professional endeavors and podcast appearances.

He helped scale GTM operations at Tableau, growing revenue from $10 million to over $800 million during his tenure.

Read the full overview →
Current Role
Co-Founder
Job Level
Leadership
Location
Las Vegas Metropolitan Area, United States
Personality Overview

How Barry shows up

Vision Oriented
Self-Confident
Direct & Candid

They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.

Priorities

Topics Barry cares about

Human-centric Selling
Co-founded UnlockTheThing, which pioneers "connection-centered selling," focusing on authentic human connections and communication over traditional sales processes.
Go-to-Market Strategy
Acts as a GTM Advisor and has extensive experience architecting, building, and scaling sales operations for hyper-growth technology companies like Tableau.
+5 more topics Login to view topics
Career

Work history

10-2024
Co-Founder
UnlockTheThing
6-2023
Board Member
Rebellion Defense
5-2023 - 1-2024
Interim CEO
Rebellion Defense
12-2019 - 5-2020
Chief Revenue Officer
Instabase
7-2019
GTM Advisor
Innovation Endeavors
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1982 - 1986
BBA
Texas A&M University
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Barry. Free, 10 seconds.