Barry Sowerwine in

Barry Sowerwine

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Co-Founder at UnlockTheThing
📍 Las Vegas Metropolitan Area, United States

Barry Sowerwine is a technology executive with over 30 years of experience scaling high-performance sales teams for software and SaaS companies, helping four go public. As Co-Founder of UnlockTheThing, he focuses on improving human connection in sales. He holds a BBA in Business Analysis from Texas A&M University.

Outside of his executive and advisory roles, Barry is driven by a passion for understanding what truly makes the best salespeople successful. He is described as "insanely curious" and dedicated to demystifying the art of authentic human connection and communication, a core theme in his professional endeavors and podcast appearances.

He helped scale GTM operations at Tableau, growing revenue from $10 million to over $800 million during his tenure.

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Current Role
Co-Founder
Job Level
Leadership
Location
Las Vegas Metropolitan Area, United States
Personality Overview

How Barry shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Barry cares about

Human-centric Selling
Co-founded UnlockTheThing, which pioneers "connection-centered selling," focusing on authentic human connections and communication over traditional sales processes.
Go-to-Market Strategy
Acts as a GTM Advisor and has extensive experience architecting, building, and scaling sales operations for hyper-growth technology companies like Tableau.
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Career

Work history

10-2024
Co-Founder
UnlockTheThing
6-2023
Board Member
Rebellion Defense
5-2023 - 1-2024
Interim CEO
Rebellion Defense
12-2019 - 5-2020
Chief Revenue Officer
Instabase
7-2019
GTM Advisor
Innovation Endeavors
In the press

Media appearances

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Education
1982 - 1986
BBA
Texas A&M University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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