Bas is a fractional marketing leader for MKB+ SaaS and tech companies, focused on aligning sales and marketing to drive revenue instead of frustration. His experience includes roles as Global Head of MarTech at HSO and Marketing Manager at CTB. Colleagues describe him as passionate, creative, driven, and down-to-earth.
His background is unique for a marketing professional, having attended CIOS Arnhem, a prominent Dutch institute for sports leadership. This foundation in sports likely informs his team-oriented and results-driven approach to aligning commercial teams.
Unique fact: He firmly believes that marketing must deliver tangible revenue, not just vanity metrics, making this the core of his professional philosophy.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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