Bas Bergsma

Judge
DISC Type : Dc

Fractional marketing leider at VIER marketing

Arnhem, Gelderland, Netherlands

Overview

Bas is a fractional marketing leader for MKB+ SaaS and tech companies, focused on aligning sales and marketing to drive revenue instead of frustration. His experience includes roles as Global Head of MarTech at HSO and Marketing Manager at CTB. Colleagues describe him as passionate, creative, driven, and down-to-earth.

His background is unique for a marketing professional, having attended CIOS Arnhem, a prominent Dutch institute for sports leadership. This foundation in sports likely informs his team-oriented and results-driven approach to aligning commercial teams.

Unique fact: He firmly believes that marketing must deliver tangible revenue, not just vanity metrics, making this the core of his professional philosophy.

Personality Overview

Demanding

Quality Focused

Objective Thinker

They respond well to strong and respectful communication.  More than the product, they care about the impact of the product. They take a lot of pride in personal achievements.

Topics They Care About

Sales-Marketing Alignment
Focuses on bridging the gap between sales and marketing to ensure marketing efforts translate directly into revenue, eliminating wasted budget and fragmented teams.
B2B Tech Growth
Specializes in creating scalable marketing systems and providing strategic direction for MKB+ SaaS and technology companies to ensure predictable profit growth.
Revenue-Driven Marketing
Strongly advocates that marketing's ultimate goal is to deliver revenue and profit, moving beyond traditional metrics like lead generation to focus on commercial outcomes.

Media Appearances

Bas has no verified media appearances

Work History

12-2025
Fractional marketing leider at VIER marketing
1-2026
Agency Partner Manager at TAMtracker
1-2021 - 11-2025
Global Head of MarTech at HSO
5-2018 - 1-2021
Marketing Team Lead at HSO
2-2013 - 1-2018
Marketing Manager at CTB

Education

9-1993 - 8-1997
Education details unavailable from CIOS Arnhem

More Information

Social Presence :

Prographics :

Exp : 13 Location : Arnhem, Gelderland, Netherlands Job Level : Middle Designation : Fractional marketing leider at VIER marketing
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Insights For Selling To Bas

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Be respectful but crisp

DONT's

  • Do not spend too much time focusing on product tech or features
  • Avoid being a storyteller and don’t try to oversell
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bas is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Bas

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Bas move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Bas take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Bas

Personality Compatibility


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