Bas Bergsma in

Bas Bergsma

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Fractional marketing leider at VIER marketing
📍 Arnhem, Gelderland, Netherlands

Bas is a fractional marketing leader for MKB+ SaaS and tech companies, focused on aligning sales and marketing to drive revenue instead of frustration. His experience includes roles as Global Head of MarTech at HSO and Marketing Manager at CTB. Colleagues describe him as passionate, creative, driven, and down-to-earth.

His background is unique for a marketing professional, having attended CIOS Arnhem, a prominent Dutch institute for sports leadership. This foundation in sports likely informs his team-oriented and results-driven approach to aligning commercial teams.

Unique fact: He firmly believes that marketing must deliver tangible revenue, not just vanity metrics, making this the core of his professional philosophy.

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Experience
13 Years
Current Role
Fractional marketing leider
Job Level
Middle
Location
Arnhem, Gelderland, Netherlands
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Bas cares about

Sales-Marketing Alignment
Focuses on bridging the gap between sales and marketing to ensure marketing efforts translate directly into revenue, eliminating wasted budget and fragmented teams.
B2B Tech Growth
Specializes in creating scalable marketing systems and providing strategic direction for MKB+ SaaS and technology companies to ensure predictable profit growth.
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Career

Work history

12-2025
Fractional marketing leider
VIER marketing
1-2026
Agency Partner Manager
TAMtracker
1-2021 - 11-2025
Global Head of MarTech
HSO
5-2018 - 1-2021
Marketing Team Lead
HSO
2-2013 - 1-2018
Marketing Manager
CTB
In the press

Media appearances

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Education
9-1993 - 8-1997
Education details unavailable
CIOS Arnhem
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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