Baylee Simon

Questioner
DISC Type : c

Principal (Partner) | Marketing Strategy & Transformation at Deloitte Digital at Deloitte

New York, New York, United States

Overview

Baylee Simon is a Principal at Deloitte Digital, leading the Customer Marketing Strategy & Transformation practice. She advises CMOs on driving growth through brand strategy, improved marketing effectiveness, and AI-driven customer experiences. Baylee earned her MBA from Columbia Business School and an M. S. from Northwestern University.

During her time at Columbia Business School, Baylee developed a volunteer recruitment strategy for Bottomless Closet, a nonprofit that helps disadvantaged women prepare for the workforce. This demonstrates a commitment to community involvement and leveraging her business skills to create social impact.

She is a recipient of the Geyer-McAllister Prize for specialized business writing.

Personality Overview

Cautious & Analytical

Value Seeker

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Marketing & GenAI
Co-authored articles on using GenAI to unite product and marketing, and frequently posts about leveraging AI for marketing effectiveness and creative clarity.
Marketing Transformation
Her entire practice is focused on partnering with CMOs to redesign marketing operating models, talent strategies, and capabilities to drive growth and agility.
Product & Marketing
Writes about the importance of integrating product and marketing functions from concept to launch to create market-winning digital products.

Media Appearances

Baylee Simon | Principal | Deloitte Consulting LLP. Featured in Deloitte

See Now

Work History

8-2025
Principal (Partner) | Marketing Strategy & Transformation at Deloitte Digital at Deloitte
8-2020 - 8-2025
Senior Manager (Associate Partner) | Customer & Marketing Strategy at Deloitte
8-2017 - 8-2020
Manager | Customer & Marketing Strategy at Deloitte
10-2015
Principal (Partner) | Marketing Strategy & Transformation at Deloitte Digital at Deloitte Digital
10-2015
Principal (Partner) | Marketing Strategy & Transformation at Monitor Deloitte

Education

2013 - 2015
Master of Business Administration (MBA) from Columbia Business School
2006 - 2007
M.S. from Northwestern University

More Information

Social Presence :

Prographics :

Exp : 11 Location : New York, New York, United States Job Level : Mid-senior Designation : Principal (Partner) | Marketing Strategy & Transformation at Deloitte Digital at Deloitte
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Insights For Selling To Baylee

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Baylee is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Baylee

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Baylee move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Baylee take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Baylee

Personality Compatibility


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