Baylee Simon in

Baylee Simon

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Principal (Partner) | Marketing Strategy & Transformation at Deloitte Digital at Deloitte
📍 New York, New York, United States

Baylee Simon is a Principal at Deloitte Digital, leading the Customer Marketing Strategy & Transformation practice. She advises CMOs on driving growth through brand strategy, improved marketing effectiveness, and AI-driven customer experiences. Baylee earned her MBA from Columbia Business School and an M. S. from Northwestern University.

During her time at Columbia Business School, Baylee developed a volunteer recruitment strategy for Bottomless Closet, a nonprofit that helps disadvantaged women prepare for the workforce. This demonstrates a commitment to community involvement and leveraging her business skills to create social impact.

She is a recipient of the Geyer-McAllister Prize for specialized business writing.

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Experience
11 Years
Current Role
Principal (Partner) | Marketing Strategy & Transformation at Deloitte Digital
Job Level
Mid-senior
Location
New York, New York, United States
Personality Overview

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Priorities

Topics Baylee cares about

Marketing & GenAI
Co-authored articles on using GenAI to unite product and marketing, and frequently posts about leveraging AI for marketing effectiveness and creative clarity.
Marketing Transformation
Her entire practice is focused on partnering with CMOs to redesign marketing operating models, talent strategies, and capabilities to drive growth and agility.
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Career

Work history

8-2025
Principal (Partner) | Marketing Strategy & Transformation at Deloitte Digital
Deloitte
8-2020 - 8-2025
Senior Manager (Associate Partner) | Customer & Marketing Strategy
Deloitte
8-2017 - 8-2020
Manager | Customer & Marketing Strategy
Deloitte
10-2015
Principal (Partner) | Marketing Strategy & Transformation at Deloitte Digital
Deloitte Digital
10-2015
Principal (Partner) | Marketing Strategy & Transformation
Monitor Deloitte
In the press

Media appearances

Baylee Simon | Principal | Deloitte Consulting LLP. Featured in Deloitte
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Education
2013 - 2015
Master of Business Administration (MBA)
Columbia Business School
2006 - 2007
M.S.
Northwestern University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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