Beatrice Hasrouty (née Cerantola)

Enthusiast
DISC Type : i

Head of Marketing at Movado Group, Inc

London, England, United Kingdom

Overview

Beatrice is a marketing leader with extensive experience in the beauty, luxury, and jewelry sectors for global brands like Movado, Wella, and Coty. She specializes in developing go-to-market plans and global brand strategies, focusing on driving sales and building strong customer connections through locally relevant activations.

She has an international background, having lived in many places before recently becoming a British citizen, a decision driven by a strong sense of belonging. Beatrice actively supports her professional network, including initiatives aimed at helping those seeking employment, and values building lasting personal and professional relationships.

She is actively contemplating the impact of AI on consumer experiences and authenticity.

Personality Overview

Amiable & Agreeable

Story Driven

Consensus Focused

Unlike D or C types, they are convinced more by stories and testimonials.  They are generally friendly, so be careful when relying on their word. They are more about building relationships than just cutting deals.

Topics They Care About

Experiential Retail
She recently highlighted a successful pop-up brand activation for BOSS Watches & Jewellery, showing a focus on creating engaging, in-person consumer experiences.
Building Consumer Connections
States that the core of her work is understanding consumer needs and building real, lasting connections where people don't just buy a brand, they live it.
Go-to-Market Strategy
Her background at Wella and Coty involved leading the development and deployment of go-to-market plans and global launch strategies for major brands.

Media Appearances

Beatrice has no verified media appearances

Work History

2-2024
Head of Marketing at Movado Group, Inc
12-2020 - 2-2024
Senior Trade Marketing Manager at Wella Company
10-2019 - 11-2020
Senior Trade Marketing Manager at Coty
5-2017 - 10-2019
Global Trade Marketing Manager Max Factor at Coty
11-2016 - 5-2017
Trade Marketing Manager Luxury & e-Commerce at Coty

Education

Beatrice has no verified education history

More Information

Social Presence :

Prographics :

Exp : 19 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Marketing at Movado Group, Inc
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Insights For Selling To Beatrice

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Give them the opportunity to lead the conversation where possible
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Beatrice is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Beatrice

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Beatrice move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Beatrice take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Beatrice

Personality Compatibility


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