Beatrice Hasrouty (née Cerantola) in

Beatrice Hasrouty (née Cerantola)

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Head of Marketing at Movado Group, Inc
📍 London, England, United Kingdom

Beatrice is a marketing leader with extensive experience in the beauty, luxury, and jewelry sectors for global brands like Movado, Wella, and Coty. She specializes in developing go-to-market plans and global brand strategies, focusing on driving sales and building strong customer connections through locally relevant activations.

She has an international background, having lived in many places before recently becoming a British citizen, a decision driven by a strong sense of belonging. Beatrice actively supports her professional network, including initiatives aimed at helping those seeking employment, and values building lasting personal and professional relationships.

She is actively contemplating the impact of AI on consumer experiences and authenticity.

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Experience
19 Years
Current Role
Head of Marketing
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Beatrice shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Beatrice cares about

Experiential Retail
She recently highlighted a successful pop-up brand activation for BOSS Watches & Jewellery, showing a focus on creating engaging, in-person consumer experiences.
Building Consumer Connections
States that the core of her work is understanding consumer needs and building real, lasting connections where people don't just buy a brand, they live it.
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Career

Work history

2-2024
Head of Marketing
Movado Group, Inc
12-2020 - 2-2024
Senior Trade Marketing Manager
Wella Company
10-2019 - 11-2020
Senior Trade Marketing Manager
Coty
5-2017 - 10-2019
Global Trade Marketing Manager Max Factor
Coty
11-2016 - 5-2017
Trade Marketing Manager Luxury & e-Commerce
Coty
In the press

Media appearances

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Education

Beatrice has no verified education history

Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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