Beatriz is a multi-venture operator and the CEO of MenFirst, specializing in U. S. market entry and e-commerce growth. She has a track record of building successful businesses, including an activewear brand she exited after securing distribution in Nordstrom. She holds a Bachelor of Communication from Florida International University.
Outside of her multiple business ventures, Beatriz is focused on building long-lasting relationships and has spoken about the importance of balancing her demanding entrepreneurial career with her personal life. She is originally from Brazil and moved to the U. S. to pursue her ambitions.
She has built and run companies in diverse industries, including activewear, mens grooming, luxury real estate, and education consulting.
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