Ben Anderson

Questioner
DISC Type : c

US Business Development Director at Kanpla

Philadelphia, Pennsylvania, United States

Overview

Ben Anderson is a seasoned technology and marketing executive with deep expertise in the higher education, foodservice, and financial services sectors. He has a proven history of driving digital strategy and strategic sales for industry leaders like Compass Group USA and Grubhub, focusing on implementing innovative technology solutions on campuses. He holds a BS from Miami University and certifications as a Certified Financial Planner.

As he prepares for his next professional chapter, Ben has shown a keen interest in exploring new industries, specifically seeking insights and connections within the K-12, public, and independent school sectors. This indicates a forward-looking approach to applying his technology and marketing skills in new environments.

Ben is the recipient of the 2022 Daryl Van Hook Industry Award, recognizing his significant contributions and service to the collegiate foodservice industry.

Personality Overview

Not Easily Convinced

Value Seeker

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Higher Education Tech
He has spent over a decade implementing mobile ordering and other technology solutions to streamline dining and retail experiences on college campuses.
Foodservice Innovation
His roles at Grubhub and Compass Group involved driving technology strategy and partnerships to enhance the dining experience through digital solutions.
B2B Growth
Described by peers as an executive who transformed a startup into an industry leader by spearheading B2B sales and marketing efforts.

Media Appearances

Ben has no verified media appearances

Work History

9-2025
US Business Development Director at Kanpla
6-2024 - 2-2025
Vice President, Higher Education at Compass Group USA
6-2023 - 6-2024
Vice President, Digital Strategy at Compass Group USA
8-2022 - 6-2023
Director of Strategic Sales at Grubhub
11-2018 - 8-2022
Director of Business Development at Grubhub

Education

2001 - 2005
BS from Miami University
2009 - 2010
WPWP from The Wharton School

More Information

Social Presence :

Prographics :

Exp : 19 Location : Philadelphia, Pennsylvania, United States Job Level : N/A Designation : US Business Development Director at Kanpla
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Insights For Selling To Ben

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ben is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Ben

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ben move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Ben take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Ben

Personality Compatibility


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