Katy Beale

Trailblazer
DISC Type : DI

Chief Delivery and Engagement Officer (interim) - Digital and Innovation at Westminster City Council

London, England, United Kingdom

Overview

Katy Beale is a strategic leader in digital, data, and technology at Westminster City Council. She focuses on delivering user-centered products and services for residents, businesses, and staff. Described by colleagues as calm, organized, and results-driven, she graduated from Leeds Metropolitan University and has a background in transforming public sector services.

Katy has a deep interest in the intersection of culture, community, and technology. This is demonstrated through her past work with arts organizations like Tate and the Royal Opera House, and her editorship of a book on the use of games and interaction within museums.

Unique fact: Katy edited the book "Museums at Play, " a comprehensive 650-page international overview on how games can enhance learning and engagement in cultural institutions.

Personality Overview

Values Relationships

Charismatic

Friendly But Fast

They are more likely to be open to unproven but exciting technologies.  They are charming and have the ability to align others behind their decisions. They respond better to a combination of speed and relationship.

Topics They Care About

GovTech Procurement
Katy actively speaks and writes about rethinking how local governments purchase technology, advocating for more strategic, user-centered, and outcome-driven approaches to improve public services.
Ethical AI Adoption
She champions a structured approach to AI in government, focusing on practical applications that improve staff workflows and developing strategies to ensure responsible and effective implementation.
User-Centred Public Services
A core theme in her work is redesigning public services, such as for housing and homelessness, with citizen needs at the forefront to enhance efficiency and user experience.

Media Appearances

Katy has no verified media appearances

Work History

2-2024
Chief Delivery and Engagement Officer (interim) - Digital and Innovation at Westminster City Council
6-2022 - 2-2024
Head of Product and Delivery (interim) - Customer Services, Digital and Data at London Borough of Hackney
5-2021 - 5-2022
Head Of User Experience - Local Authorities and Communities at UK Health Security Agency
3-2020 - 5-2021
Consultant at Katy Beale Co
9-2018 - 3-2020
Managing Director at Yodomo

Education

BSc (Hons) from Leeds Metropolitan University

More Information

Social Presence :

Prographics :

Exp : 7 Location : London, England, United Kingdom Job Level : Leadership Designation : Chief Delivery and Engagement Officer (interim) - Digital and Innovation at Westminster City Council
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Insights For Selling To Katy

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Address your competition clearly and confidently
  • Display high self-confidence and expect them to have a strong personality.

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Avoid unnecessary negativity or slowness
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katy is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Katy

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Katy move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Katy take some risk or not?

  • They can take risks if necessary.

You And Katy

Personality Compatibility


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