Ben Brown

Inquirer
DISC Type : dc

Chief Marketing Officer at Canopy Mortgage

Provo, Utah, United States

Overview

Ben Brown is the Chief Marketing Officer at Canopy Mortgage, where he is dedicated to helping loan officers increase their profitability and efficiency through the companys proprietary technology. He holds a Mortgage Loan Originator License and is described in recommendations as a responsive, trustworthy, and creative leader.

Originally the General Manager for a toxicology firm, Ben has demonstrated significant career adaptability by transitioning into mortgage marketing. He is an alumnus of Brigham Young University - Idaho and has established his career in the Utah area.

He has been a featured guest on multiple mortgage marketing podcasts, sharing his expertise on loan officer growth and business strategy.

Personality Overview

ROI Conscious

Demanding

Hard To Convince

They respond well to confident salespeople.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Loan Officer Success
His primary professional focus is on creating systems and marketing that help loan officers grow their business and increase their personal earnings.
Mortgage Technology
He champions Canopy Mortgage's proprietary NANO LOS and frequently highlights its role in providing a competitive advantage and industry recognition.
Efficient Business Models
He advocates for lean, accountable structures in the mortgage industry that challenge traditional, bloated corporate models and prioritize individual producer profitability.

Media Appearances

Ben has no verified media appearances

Work History

1-2019
Chief Marketing Officer at Canopy Mortgage
2018
Marketing Director at Canopy Mortgage
2017
Digital Marketing Manager at Box Home Loans NMLS ID #1359687
1-2016
Corporate Development - Discount Program Manager at Box Home Loans NMLS ID #1359687
4-2008 - 5-2015
General Manager / Managing Partner at American Toxicology

Education

2003 - 2007
BS from Brigham Young University - Idaho

More Information

Social Presence :

Prographics :

Exp : 22 Location : Provo, Utah, United States Job Level : Leadership Designation : Chief Marketing Officer at Canopy Mortgage
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Insights For Selling To Ben

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Make sure that you you respond to any queries from them quickly
  • Refer to testimonials from others in similar positions

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ben is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Ben

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Ben move?

  • Their decision making speed is somewhere in the middle.
  • Can Ben take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Ben

Personality Compatibility


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