Ben Lirangi, MBA in

Ben Lirangi, MBA

Evaluator · DISC type DSC
Salesforce Practice Lead Canada at Vigorate
📍 Greater Toronto Area, Canada

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
27 Years
Current Role
Salesforce Practice Lead Canada
Job Level
Senior
Location
Greater Toronto Area, Canada
Personality Overview

How Ben shows up

Hard To Convince
Fast But Analytical
Thorough Evaluator

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Priorities

Topics Ben cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

2024
Salesforce Practice Lead Canada
Vigorate
2019 - 2024
Senior Director – Client Services & Business Development
OSF Digital
2018 - 2019
Assistant Vice President – Marketing Activiation, Global Digital Marketing & Brand
Sun Life Financial
2016 - 2018
Vice President – Marketing & Client Services
CentricIQ
2013 - 2015
Head of Marketing
LexisNexis Canada
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2009
MBA
Heriot-Watt University
2004
CAPP
Institute of Communications & Advertising
1997
Bachelor of Arts (B.A.)
York University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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