Ben Seto, MBA

Evaluator
DISC Type : cds

Chief Financial Officer at Bully Pulpit International

Washington, District of Columbia, United States

Overview

Ben is a strategic financial executive with global experience leading business transformation, M&A, and process changes for public and private companies. He holds an MBA from the University of Rochester and has been described by colleagues as having a collaborative and client-centric outlook, combining analytical thinking with a deep understanding of business needs.

Based on his writings, he is a leader who values the human side of business, emphasizing that managers must recognize and thank their people. He believes employees are the core drivers of innovation, client service, and success within any organization, especially during challenging or remote work environments.

Unique fact: A key principle he follows comes from a business school professor who told the class to always remember the phrase “cash is king. ”

Personality Overview

Fast But Analytical

Thorough Evaluator

Quality Focused

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Financial Transformation
His career is defined by leading business transformations, M&A, process changes, and ERP system implementations across diverse, multi-billion dollar industries.
Data-Driven Finance
He emphasizes that quality data is the essential foundation for credible, impactful management reporting and dynamic dashboards.
Cash Flow Management
He believes maintaining a clear line of sight on cash flow is a critical activity for any business, a core principle he learned during his MBA.

Media Appearances

Ben has no verified media appearances

Work History

10-2025
Chief Financial Officer at Bully Pulpit International
3-2023 - 9-2025
Chief Financial Officer at Purple Strategies
9-2020 - 3-2023
Vice President & CFO at API - American Petroleum Institute
7-2018 - 5-2020
CFO / Senior Managing Director Finance at Ankura
4-2014 - 7-2018
CFO & SVP at Avendra LLC

Education

MBA from University of Rochester - Simon Business School
AES Senior Executive Program from University of Virginia Darden School of Business

More Information

Social Presence :

Prographics :

Exp : 11 Location : Washington, District of Columbia, United States Job Level : Leadership Designation : Chief Financial Officer at Bully Pulpit International
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Insights For Selling To Ben

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ben is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Ben

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Ben move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Ben take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Ben

Personality Compatibility


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