Ben Swerts

Critic
DISC Type : C

Director Benelux at Soudal

Turnhout, Flemish Region, Belgium

Overview

Ben Swerts is the Director Benelux at Soudal, the family-owned multinational where he is the designated future CEO. Groomed for leadership, he serves on the board and previously directed the subsidiary Rectavit after starting his career at EY. He holds management degrees from INSEAD and Rennes School of Business.

A passionate endurance athlete, Ben seeks a balance between sport, culture, and family. In 2024, he co-led a team that ran 100km along the Portuguese coast to raise significant funds for the Olivia Fund, a charity dedicated to fighting childrens cancer. He lives in Antwerp.

He is an extreme endurance runner who has completed a marathon on the ice caps of Greenland.

Personality Overview

Objective Thinker

Critic

Information Seeker

Unless the value is proven by data, they are unlikely to value fancy features.  They like to take decisions independently and do not seek others' support often. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Family Business Succession
As the founder's son and designated future CEO of Soudal, he is deeply involved in the long-term strategy and leadership transition of the family-owned multinational.
Endurance Athletics
A dedicated runner who has completed a 100km coastal run and a marathon on the Greenland ice cap, showing a clear passion for extreme physical and mental challenges.
Benelux Market Growth
As Director for the Benelux region, he is directly responsible for sales, strategy, and business development in Soudal's key home markets.

Media Appearances

Ben has no verified media appearances

Work History

9-2024
Director Benelux at Soudal
1-2018
Member Board of Directors at Soudal
7-2017 - 9-2019
Market Development Manager at Soudal
3-2024
Shoreholder at Follow The Coast
11-2018 - 11-2024
Director at Rectavit NV

Education

Transition to General Management from INSEAD
2012 - 2013
Master of Arts (MA) from Rennes School of Business

More Information

Social Presence :

Prographics :

Exp : 11 Location : Turnhout, Flemish Region, Belgium Job Level : Mid-senior Designation : Director Benelux at Soudal
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Insights For Selling To Ben

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be ready for penetrating questions and critical examination of your pitch
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ben is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Ben

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Ben move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Ben take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Ben

Personality Compatibility


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