Ben Wheeler

Doer
DISC Type : ds

Head of Cloud Engineering at Colibri Digital

Bridgend, Wales, United Kingdom

Overview

Ben Wheeler is a seasoned IT leader with over 20 years of experience, currently serving as the Head of Cloud Engineering at Colibri. His expertise spans Data, AI/ML, and IT architecture, with a significant background in the AWS partner ecosystem. People who have worked with him describe him as dedicated, resourceful, and highly skilled.

Based in Wales, Ben is a family man who has recently explored vlogging to document his reactions to technology keynotes. He is a motivated professional who is constantly driven to achieve the best results, balancing his demanding career with his life at home.

Unique fact: Ben recently tried vlogging for the first time, recording his reactions to keynotes at the AWS re: Invent conference in Las Vegas.

Personality Overview

Results Focused

Strategic Planner

Deliberate Doer

Reading between the lines and seeing beyond your words comes naturally to them.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Generative AI Infrastructure
He is keenly interested in new AI infrastructure and developer tooling announcements from AWS, seeing significant potential for his team at Colibri Digital.
Go-to-Market Strategy
He recently participated in and won an event focused on building GTM strategies and proposals, demonstrating his expertise in bringing tech solutions to market.
AWS Partner Ecosystem
With a long history at AWS in partner development, he remains deeply engaged in the ecosystem, attending major events like AWS re: Invent.

Media Appearances

Ben has no verified media appearances

Work History

2-2025
Head of Cloud Engineering at Colibri Digital
10-2023 - 2-2025
Chief Technology Officer at Firemind
4-2022 - 10-2023
Head of Partner Business Development EMEA for AI and Machine Learning at Amazon Web Services (AWS)
3-2022 - 6-2022
Principal Partner BDM, Strategic Initiatives EMEA at Amazon Web Services (AWS)
4-2020 - 3-2022
Senior Partner BDM, Strategic Initiatives EMEA at Amazon Web Services (AWS)

Education

1999 - 2001
GNVQ Advanced IT from Pembrokeshire College
1999 - 2001
Information Technology from Pembrokeshire College

More Information

Social Presence :

Prographics :

Exp : 9 Location : Bridgend, Wales, United Kingdom Job Level : Mid-senior Designation : Head of Cloud Engineering at Colibri Digital
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Insights For Selling To Ben

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ben is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Ben

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Ben move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Ben take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Ben

Personality Compatibility


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