Ben Williamson

Collaborator
DISC Type : is

Managing Member, Chief Executive Officer at Sensiva Health

Naples, Florida, United States

Overview

Ben Williamson is the CEO of Sensiva Health, a healthcare technology company in New Orleans. His past experience owning health clubs inspired him to develop technology to address healthcare inefficiencies. He guides Sensivas growth through strategic acquisitions and expanding its diagnostic, manufacturing, and software capabilities.

Outside of Sensiva, Ben is the Chairman of The Benjamin Group, a firm he founded in 2010. His investments and projects through this group include fintech, medical software, and passion projects like motor racing and real estate, showcasing his entrepreneurial drive beyond his primary role.

Previously the COO at Sensiva for five years, he was appointed CEO in September 2024, with the board citing his passion and ability to solve complex problems as key to his selection.

Personality Overview

Appreciative

Example Driven

Fair-minded

They are more likely to opt for solutions that are proven in the market.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. Scenarios where both sides can come out as winners appeal to them greatly.

Topics They Care About

Infection Prevention
As incoming CEO, he stated his top priority is expanding Sensiva's infection prevention and control initiative (SHIELD), emphasizing its importance for resident care.
Healthcare Technology
He is focused on advancing Sensiva's enterprise software, transforming it into an integrated infection control and diagnostics platform that includes a proprietary LIS.
Advanced Diagnostics
He is actively expanding Sensiva's lab capabilities by adding Next-Generation Sequencing (NGS) with Illumina platforms and automated chemistry to consolidate testing services.

Media Appearances

Ben has no verified media appearances

Work History

9-2024
Managing Member, Chief Executive Officer at Sensiva Health
2-2020 - 9-2024
Managing Member, Chief Operating Officer at Sensiva Health
2-2019
Managing Member at Cormeum Lab Services
1-2018
Chairman at The Benjamin Group
12-2016 - 1-2020
Managing Member at Vita Health Systems

Education

Ben has no verified education history

More Information

Social Presence :

Prographics :

Exp : 16 Location : Naples, Florida, United States Job Level : Leadership Designation : Managing Member, Chief Executive Officer at Sensiva Health
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Insights For Selling To Ben

During A Call Or A Meeting

DO's

  • If possible, involve their colleagues in the sales process
  • When asking them questions, sound relatable and informal
  • Use testimonials, case studies to show them why it is a low-risk, high-value decision

DONT's

  • Don’t get into excessive details unless prompted
  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t sound very transactional

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ben is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Ben

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Ben move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Ben take some risk or not?

  • They are unlikely to take many risks.

You And Ben

Personality Compatibility


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