Ben Zoldan
Login to view DISC.Ben Zoldan is the Co-founder of Storyleaders and Unlock, and the best-selling author of "What Great Salespeople Do. " A UC Santa Barbara graduate, he consults for top firms like Salesforce and Oracle, focusing on transforming sales by prioritizing human connection over process. Colleagues call him a "delightful communicator" who opens their eyes.
His career was born from a personal pivot away from a purely results-driven mindset toward one embracing creativity, purpose, and genuine connection. This journey fuels his passion for fixing what he sees as a broken business culture, and he actively supports non-profits and others doing good work in the world.
He founded his company, Storyleaders, as an "accidental research project" after realizing his own process-focused career was leaving him unfulfilled.
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