Benedicta Morrow

Observer
DISC Type : ic

Chief Executive Officer at Action4Youth

Milton Keynes, England, United Kingdom

Overview

Benedicta Morrow is the CEO of Action4Youth, leveraging an extensive career in philanthropy and development. She holds an MBA from Cranfield School of Management and has a significant background in fundraising and building alumni engagement for prestigious institutions like Cranfield University, UCL, and Wellesley College in the US.

Outside of her executive role, Benedicta is passionate about community service and volunteering, previously serving as a trustee for YMCA Milton Keynes. She has an appreciation for the outdoors and nature, and is a dog lover, often accompanied by her canine companion, Betty, at work.

She began her career in development by chance after taking an administrative assistant role at a college in Boston, which gave her insight into all aspects of fundraising.

Personality Overview

Value Driven

Example Seeker

Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Youth Development
As CEO of Action4Youth, she is dedicated to providing young people with skills and confidence for happy, healthy, and fulfilling lives.
Non-profit Leadership
Her career has progressed into executive leadership within the charity sector, including a board member role at YMCA Milton Keynes.
Philanthropic Strategy
She has over 18 years of experience leading development and fundraising, including helping raise $472 million in five years at Wellesley College.

Media Appearances

Benedicta has no verified media appearances

Work History

12-2025
Chief Executive Officer at Action4Youth
9-2023 - 7-2025
Member Board of Trustees at YMCA MILTON KEYNES
12-2010 - 11-2025
Director of Development and Alumni Relations at Cranfield University
3-2008 - 11-2010
Deputy Director, Development and Alumni Relations at University College London
12-1999 - 3-2008
Senior Development Officer and Executive Director of the Business Leadership Council at Wellesley College

Education

2018 - 2020
Master of Business Administration from Cranfield School of Management
1994 - 1998
BA Hons from UCL

More Information

Social Presence :

Prographics :

Exp : 25 Location : Milton Keynes, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at Action4Youth
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Insights For Selling To Benedicta

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Be prepared for a lot of questions, answer them objectively
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Benedicta is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Benedicta

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Benedicta move?

  • They like to analyze well and then make their decisions.
  • Can Benedicta take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Benedicta

Personality Compatibility


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