Benjamin Craig

Observer
DISC Type : ci

President at Craig Manufacturing

Hartland, New Brunswick, Canada

Overview

Benjamin Craig is the President of Craig Manufacturing, where he has held various leadership roles, including Vice President and General Manager. He leverages an Executive MBA from Ivey Business School to lead the company in supplying customized attachments for industrial construction equipment.

His interests appear centered on professional development and industry engagement. He follows leading business publications like Harvard Business Review and actively participates in major industry trade shows to connect with peers and showcase company innovations.

He is currently overseeing a significant expansion of the companys manufacturing plant in Tennessee to increase capacity.

Personality Overview

Assertive

Example Seeker

Curious

They ask a lot of questions and rely heavily on information and collaterals.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Manufacturing Growth
He is leading the expansion of their Tennessee plant, highlighting his focus on investing in growth and future capacity.
Custom Equipment Solutions
His background includes managing a branch that supplies customized attachments to meet specific customer needs for heavy equipment.
Maximizing Asset Utilization
He promotes getting year-round value from equipment, showing a focus on providing customers with efficient and versatile solutions.

Media Appearances

Craig Manufacturing donates $100,000 to NBCC's Going Beyond Campaign. Featured in NBCC

See Now

Hartland's Craig Manufacturing expanding, hiring more workers. Featured in CBC

See Now

Craig Manufacturing lands $25 million Canadian Forces contract. Featured in Equipment Journal

See Now

Work History

12-2014
President at Craig Manufacturing
6-2014 - 12-2014
Vice President at Craig Manufacturing
11-2008 - 6-2014
GM-Cambrige Branch at Craig Manufacturing
1-2006 - 9-2008
Management Trainee at Toromont Industries

Education

2011 - 2012
Executive MBA from Ivey Business School at Western University
2000 - 2004
Hon. BA - Economics and Political Science from University of Toronto

More Information

Social Presence :

Prographics :

Exp : 19 Location : Hartland, New Brunswick, Canada Job Level : N/A Designation : President at Craig Manufacturing
URL has been copied!

Insights For Selling To Benjamin

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Ask them questions to understand their needs better while staying affable
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Benjamin is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Benjamin

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Benjamin move?

  • They like to analyze well and then make their decisions.
  • Can Benjamin take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Benjamin

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.