Benjamin W. in

Benjamin W.

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Head of AI Marketing at Sourcevise
📍 Freiburg, Baden-Württemberg, Germany

Benjamin W. is the Head of AI Marketing at Sourcevise, focusing on optimizing procurement and sales through artificial intelligence. He also holds authorized signatory (Prokurist) roles at IIC Packaging and BuddyStar Foodtrailers, blending his digital marketing expertise with a deep interest in the food industry. People who have worked with him describe him as intelligent and analytical.

Benjamin shows a significant personal passion for the food trailer business, which extends beyond his professional role. He created and hosts "BuddyTalk – Der Foodtrailer Podcast, " aiming to share knowledge and insights within the industry. His interest is further highlighted by following major food companies like Mondelēz International.

He hosts his own podcast dedicated to the food trailer business.

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Experience
12 Years
Current Role
Head of AI Marketing
Job Level
Mid-senior
Location
Freiburg, Baden-Württemberg, Germany
Personality Overview

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Priorities

Topics Benjamin cares about

AI in Procurement
He is actively promoting Sourcevise, an AI-based platform designed to optimize and automate corporate purchasing processes, and speaks at industry events on the topic.
AI-driven Sales
He is involved in events discussing how artificial intelligence is set to revolutionize traditional sales and recommendation-based business models.
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Career

Work history

4-2025
Head of AI Marketing
Sourcevise
4-2023
Prokurist
IIC Packaging
1-2022
Head of Marketing, Digital Sales & HR
IIC Packaging
7-2018 - 12-2021
Head of Marketing
IIC Packaging
4-2023
Prokurist
BuddyStar - Verkaufsanhänger & Foodtrailer
In the press

Media appearances

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Education
2004 - 2007
Diplom-Betriebswirt (DH)
Baden-Wuerttemberg Cooperative State University (DHBW)
2017 - 2017
Online-Marketing-Manager (IHK)
Business Academy Ruhr
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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