Benjamin W.

Critic
DISC Type : C

Head of AI Marketing at Sourcevise

Freiburg, Baden-Württemberg, Germany

Overview

Benjamin W. is the Head of AI Marketing at Sourcevise, focusing on optimizing procurement and sales through artificial intelligence. He also holds authorized signatory (Prokurist) roles at IIC Packaging and BuddyStar Foodtrailers, blending his digital marketing expertise with a deep interest in the food industry. People who have worked with him describe him as intelligent and analytical.

Benjamin shows a significant personal passion for the food trailer business, which extends beyond his professional role. He created and hosts "BuddyTalk – Der Foodtrailer Podcast, " aiming to share knowledge and insights within the industry. His interest is further highlighted by following major food companies like Mondelēz International.

He hosts his own podcast dedicated to the food trailer business.

Personality Overview

Critic

Negotiator

Objective Thinker

It is very likely that they will negotiate pricing or other important terms.  They prefer to do logical analysis and value evidence over emotions. They enjoy working alone and do not rely on others very often.

Topics They Care About

AI in Procurement
He is actively promoting Sourcevise, an AI-based platform designed to optimize and automate corporate purchasing processes, and speaks at industry events on the topic.
AI-driven Sales
He is involved in events discussing how artificial intelligence is set to revolutionize traditional sales and recommendation-based business models.
Food Trailer Industry
As a Prokurist for a food trailer company and the host of a podcast on the subject, he is deeply embedded in the business of mobile food sales.

Media Appearances

Benjamin has no verified media appearances

Work History

4-2025
Head of AI Marketing at Sourcevise
4-2023
Prokurist at IIC Packaging
1-2022
Head of Marketing, Digital Sales & HR at IIC Packaging
7-2018 - 12-2021
Head of Marketing at IIC Packaging
4-2023
Prokurist at BuddyStar - Verkaufsanhänger & Foodtrailer

Education

2004 - 2007
Diplom-Betriebswirt (DH) from Baden-Wuerttemberg Cooperative State University (DHBW)
2017 - 2017
Online-Marketing-Manager (IHK) from Business Academy Ruhr

More Information

Social Presence :

Prographics :

Exp : 12 Location : Freiburg, Baden-Württemberg, Germany Job Level : Mid-senior Designation : Head of AI Marketing at Sourcevise
URL has been copied!

Insights For Selling To Benjamin

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Don’t forget to mention how you compare to competition on both features and pricing
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Do not use very emotional or colorful language
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Benjamin is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Benjamin

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Benjamin move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Benjamin take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Benjamin

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.