Benoît DE BRUYN

Critic
DISC Type : C

Founder & CEO at Newtree Impact

Brussels, Brussels Region, Belgium

Overview

Benoît is the Founder and CEO of Newtree Impact, an investment firm dedicated to combating climate change through the agrifood revolution. He combines his background as a Bio-chemical Engineer from Université catholique de Louvain and a management graduate from Solvay with extensive experience in M&A and environmental engineering.

A passionate nature enthusiast since childhood, Benoît grew up birdwatching and assisting with wildlife conservation efforts. His entrepreneurial career later took him and his family, including his wife and four children, to San Francisco, demonstrating his commitment to pursuing his ventures on an international scale.

Interesting fact: His dedication to nature began at age 6, waking up early on Saturdays for birdwatching and later helping the Natural History Museum with bat censuses.

Personality Overview

ROI Driven

Objective Thinker

Information Seeker

They choose to analyze logically and value facts to emotions.  They don’t appreciate bells and whistles unless backed by data. They like to do things independently and don’t look for support from others.

Topics They Care About

Impact Investing
As founder of Newtree Impact, he invests in disruptive companies that solve climate problems. His investment thesis requires companies to have a measurable positive impact to be considered.
Agrifood Technology
He focuses on investing in 'deep science' food-tech startups with scalable intellectual property, believing they can revolutionize the global food system and deliver significant returns.
Alternative Proteins
His portfolio includes investments in companies creating meat and egg alternatives from mushrooms and precision fermentation, viewing it as essential for reducing the food sector's CO2 emissions.

Media Appearances

Interview met Newtree Impact: ‘Ik ben ervan overtuigd dat er eenhoorns in onze portefeuille zitten’. Featured in Vlaamse Financiële Beurs (VFB)

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NEWTREE IMPACT 1A – Team. Featured in Spreds

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Newtree Impact – Deal Overview. Featured in BDO Belgium

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Work History

2021
Founder & CEO at Newtree Impact
9-2010 - 3-2020
CEO Newtree America Inc at Newtree
3-2001 - 2021
Founder & President at Newtree
8-1999 - 12-2001
M&A & Audit Director at Floridienne Group
1-1997 - 7-1999
CEO Envisan International at Jan De Nul Group

Education

1997 - 1998
Post Graduate in Management from Solvay Brussels School of Economics and Management
1989 - 1994
Bio-chemical Engineer from Université catholique de Louvain

More Information

Social Presence :

Prographics :

Exp : 28 Location : Brussels, Brussels Region, Belgium Job Level : Leadership Designation : Founder & CEO at Newtree Impact
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Insights For Selling To Benoît

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready to answer many clarity-seeking questions and requests for information
  • Be formal and objective, they will appreciate it more

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don't give superficial answers, they are easily rattled by them
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Benoît is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Benoît

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Benoît move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Benoît take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Benoît

Personality Compatibility


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