Berkay Guzey

Judge
DISC Type : Dc

Director of Growth Revenue at iubenda

Hamburg, Hamburg, Germany

Overview

Berkay is a revenue-driven B2B marketing leader with over 12 years of experience, currently serving as the Director of Growth Revenue at iubenda. He specializes in building growth loops through product-led (PLG) and sales-led (SLG) strategies. Colleagues describe him as a passionate, analytical, and supportive team player.

Originally a chemical engineer, Berkay pivoted to marketing after discovering it was his true passion during his internships. He enjoys the challenge of transforming traditionally dry B2B topics into creative and engaging campaigns, collaborating with diverse teams from technical developers to creative marketers.

Unique fact: He won the prestigious 3M Global Marketing Excellence Award for a project on channel development and pricing strategy, selected from 279 projects worldwide.

Personality Overview

Features Driven

Quality Focused

Demanding

They prefer to be the ones controlling the conversation or defining the terms.  More than the product, they care about the impact of the product. They respond well to strong and respectful communication.

Topics They Care About

Product-Led Growth
He is passionate about scaling self-serve revenue and shifted Freenow's GTM strategy towards a PLG model, a key focus in his new role at iubenda.
AI in Search
He actively posts about the evolution of search engines with AI, believing that traditional SEO is now obsolete and that the search box itself is becoming an agent.
All-Bound Marketing
He focuses on replacing inbound/outbound silos with a unified "all-bound engine" that tightly integrates with sales to improve demo volume, acceptance, and win-rates.

Media Appearances

Berkay has no verified media appearances

Work History

1-2026
Director of Growth Revenue at iubenda
1-2023 - 1-2026
Head of Growth Marketing at Freenow
7-2022 - 12-2022
Global Senior Growth Marketing Manager at Freenow
4-2021 - 7-2022
Global Lead Generation Manager at Freenow
4-2019 - 4-2021
Integrated Marketing Program Lead - EMEA at 3M

Education

2016 - 2019
Master of Business Administration (MBA) from Istanbul Bilgi University
2008 - 2013
Chemical Engineering from Boğaziçi University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Hamburg, Hamburg, Germany Job Level : Mid-senior Designation : Director of Growth Revenue at iubenda
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Insights For Selling To Berkay

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not spend too much time focusing on product tech or features
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Berkay is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Berkay

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Berkay move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Berkay take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Berkay

Personality Compatibility


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