Berkay Guzey in

Berkay Guzey

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Director of Growth Revenue at iubenda
📍 Hamburg, Hamburg, Germany

Berkay is a revenue-driven B2B marketing leader with over 12 years of experience, currently serving as the Director of Growth Revenue at iubenda. He specializes in building growth loops through product-led (PLG) and sales-led (SLG) strategies. Colleagues describe him as a passionate, analytical, and supportive team player.

Originally a chemical engineer, Berkay pivoted to marketing after discovering it was his true passion during his internships. He enjoys the challenge of transforming traditionally dry B2B topics into creative and engaging campaigns, collaborating with diverse teams from technical developers to creative marketers.

Unique fact: He won the prestigious 3M Global Marketing Excellence Award for a project on channel development and pricing strategy, selected from 279 projects worldwide.

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Experience
11 Years
Current Role
Director of Growth Revenue
Job Level
Mid-senior
Location
Hamburg, Hamburg, Germany
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Berkay cares about

Product-Led Growth
He is passionate about scaling self-serve revenue and shifted Freenow's GTM strategy towards a PLG model, a key focus in his new role at iubenda.
AI in Search
He actively posts about the evolution of search engines with AI, believing that traditional SEO is now obsolete and that the search box itself is becoming an agent.
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Career

Work history

1-2026
Director of Growth Revenue
iubenda
1-2023 - 1-2026
Head of Growth Marketing
Freenow
7-2022 - 12-2022
Global Senior Growth Marketing Manager
Freenow
4-2021 - 7-2022
Global Lead Generation Manager
Freenow
4-2019 - 4-2021
Integrated Marketing Program Lead - EMEA
3M
In the press

Media appearances

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Education
2016 - 2019
Master of Business Administration (MBA)
Istanbul Bilgi University
2008 - 2013
Chemical Engineering
Boğaziçi University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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