Erica H.

Trailblazer
DISC Type : ID

Head of Lifecycle Marketing and Brand Loyalty at The North Face

Denver, Colorado, United States

Overview

Erica has no verified overview

Personality Overview

Informal

Friendly But Fast

Charismatic

They are more likely to be open to unproven but exciting technologies.  They respond better to a combination of speed and relationship. They are charming and have the ability to align others behind their decisions.

Topics They Care About

Erica has no verified topics they care about

Media Appearances

Erica has no verified media appearances

Work History

5-2025
Head of Lifecycle Marketing and Brand Loyalty at The North Face
1-2024 - 8-2025
Director, Membership & Brand Partnerships at The North Face
5-2021 - 1-2024
Director, Global Membership & Services at The North Face
3-2016 - 7-2020
Manager, Brand Strategy & Management, Marketing at Southwest Airlines
9-2015 - 3-2016
Manager, Digital Strategy, Brand Communications at Southwest Airlines

Education

2004 - 2007
BS from The University of Texas at Austin

More Information

Social Presence :

Prographics :

Exp : 16 Location : Denver, Colorado, United States Job Level : Mid-senior Designation : Head of Lifecycle Marketing and Brand Loyalty at The North Face
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Insights For Selling To Erica

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Help them visualize the impact of their decision

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don't make any commitments that you might not be able to fulfill
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erica is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Erica

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Erica move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Erica take some risk or not?

  • They can take risks if necessary.

You And Erica

Personality Compatibility


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