Berlin Haugen

Questioner
DISC Type : c

Founder & CEO at BowPoint

St. Petersburg, Florida, United States

Overview

Berlin Haugen is the Founder and CEO of BowPoint, a leading buyside M&A intermediary. With over 17 years of experience, he specializes in deal origination for private equity groups and family offices, having completed over 250 transactions. He holds a Bachelor of Science in Economics and Finance from Murray State University.

Based in the greater St. Louis area, Berlin is a recognized figure in the local business community, having been named one of the "Top 100 St. Louisans to Know to Succeed in Business. " His professional life is focused on fostering growth and creating valuable connections for his high-profile clientele.

Unique fact: Berlin has been retained as a corporate development architect by billionaire families at the top of the Forbes list and Fortune 500 CEOs.

Personality Overview

Not Easily Convinced

Price-Sensitive

Value Seeker

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to fully evaluate every situation.

Topics They Care About

Private Equity Deals
His firm, BowPoint, specializes in providing acquisition search and proprietary deal flow origination for private equity groups and family offices.
M&A Strategy
Holds Certified Mergers & Acquisitions Advisor (CM&AA) and Certified Mergers & Acquisitions Professional (CM&AP) designations, underscoring his expertise in the field.
Corporate Development
Designs and executes buy-and-build consolidation strategies for an elite clientele, acting as a corporate development architect.

Media Appearances

Berlin has no verified media appearances

Work History

8-2013
Founder & CEO at BowPoint
7-2009 - 8-2013
Managing Director at Pritchard Osborne Equity Ventures LLC
2008 - 2009
Associate at Raymond James
2002 - 2007
Small Business Owner at Small Businesses & Side Hustles

Education

Bachelors of Science from Murray State University
Certified Mergers & Acquisitions Professional (CM&AP) from Kennesaw State University

More Information

Social Presence :

Prographics :

Exp : 24 Location : St. Petersburg, Florida, United States Job Level : Leadership Designation : Founder & CEO at BowPoint
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Insights For Selling To Berlin

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Berlin is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Berlin

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Berlin move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Berlin take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Berlin

Personality Compatibility


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