Bernadette Gil Summers

Visionary
DISC Type : Ds

Vice President of Sales at Channel Factory

Chicago, Illinois, United States

Overview

Bernadette is a Senior Sales Director at Zefr, specializing in programmatic and paid social media, CRM strategy, and dynamic creative integration. She excels in building brand stories and closing significant revenue across key verticals.

She is passionate about the advertising industrys impact and actively shares insights on brand safety, suitability tools, and climate misinformation initiatives.

Bernadette has managed over $100M+ in revenue in previous roles, focusing on strategic solutions.

Personality Overview

Fast But Thoughtful

Goal-Oriented

Objective Evaluator

Reading between the lines and seeing beyond your words comes naturally to them.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Brand Safety
Bernadette actively promotes Zefr's trailblazing brand safety and suitability tools for platforms like Meta, emphasizing inventory controls and ad adjacency.
Programmatic Advertising
With specialties in programmatic and paid social, she has deep knowledge in DSP strategy and programmatic buying to achieve client objectives.
Customer Relationship Management
Her expertise includes CRM Strategy & Activation, indicating a focus on leveraging customer data for effective marketing.

Media Appearances

Bernadette has no verified media appearances

Work History

5-2024
Vice President of Sales at Channel Factory
1-2023 - 5-2024
Sr. Sales Director at Zefr
8-2020 - 1-2023
Sales Director, Data at Fyllo
7-2017 - 8-2020
Sales Director at Amobee
6-2015 - 7-2017
Account Executive, Social at Amobee

Education

Bachelors from University of Illinois Urbana-Champaign

More Information

Social Presence :

Prographics :

Exp : 12 Location : Chicago, Illinois, United States Job Level : Senior Designation : Vice President of Sales at Channel Factory
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Insights For Selling To Bernadette

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Use phrases like 'your team deserves', 'best in class' etc.
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bernadette is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Bernadette

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Bernadette move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Bernadette take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Bernadette

Personality Compatibility


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