Bernadette Tortorella

Questioner
DISC Type : c

Sr. Director of PR and Communication at ByHeart

Caldwell, New Jersey, United States

Overview

Bernadette has no verified overview

Personality Overview

Systematic

Value Seeker

Cautious & Analytical

They prefer to fully evaluate every situation.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Bernadette has no verified topics they care about

Media Appearances

Bernadette has no verified media appearances

Work History

5-2024
Sr. Director of PR and Communication at ByHeart
9-2023 - 5-2024
Head of External Affairs North America at Reckitt
5-2019 - 9-2023
Senior Communications Manager at Reckitt
12-2020 - 5-2024
Board Member at SocialMedia.org
7-2018 - 5-2019
Associate Director Media, PR and Communications at Nestlé Nutrition North America (Gerber)

Education

Bachelor’s Degree from La Salle University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Caldwell, New Jersey, United States Job Level : Senior Designation : Sr. Director of PR and Communication at ByHeart
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Insights For Selling To Bernadette

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bernadette is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Bernadette

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Bernadette move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Bernadette take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Bernadette

Personality Compatibility


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