Bernadine Murray

Enthusiast
DISC Type : i

Head of School For the Creative Industries at University of Chester

Greater Cheshire West and Chester Area, United Kingdom

Overview

Bernadine has no verified overview

Personality Overview

Optimistic

Consensus Focused

Non-Confrontational

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Bernadine has no verified topics they care about

Media Appearances

Bernadine has no verified media appearances

Work History

1-2024
Head of School For the Creative Industries at University of Chester
10-2015
Deputy Head of Department, Art & Design at University of Chester
1-2008
BA Hons Graphic Design Programme Leader at University of Chester

Education

2012 - 2017
Doctor of Education (EdD) from University of Chester
2001 - 2003
MA from University of Staffordshire

More Information

Social Presence :

Prographics :

Exp : 18 Location : Greater Cheshire West and Chester Area, United Kingdom Job Level : Mid-senior Designation : Head of School For the Creative Industries at University of Chester
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Insights For Selling To Bernadine

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Refer to interesting customer testimonials and stress on great customer experience
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be too formal with them, they trust informality more
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bernadine is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Bernadine

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Bernadine move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Bernadine take some risk or not?

  • They can take some low-probability risks if needed.

You And Bernadine

Personality Compatibility


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