Bernardo Castro Negrete in

Bernardo Castro Negrete

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interim CMO at Grosso Napoletano
📍 Madrid, Community of Madrid, Spain

Bernardo is a strategic marketing leader with over 20 years of experience transforming major restaurant brands like Wings and Sushi itto. Described by colleagues as brilliant, strategic, and creative, he specializes in blending brand strategy, digital marketing, and customer insights. He is currently completing a Master in Internet Business from ISDI.

Raised across Austria, New York, and Kenya, Bernardo brings a unique multicultural perspective to his work. He has a strong professional interest in the application of technology, neuromarketing, and behavioral economics to understand consumer behavior. He follows innovative global brands like The Walt Disney Company and Sony.

He has successfully led brand transformations that increased store-level EBITDA from 6% to nearly 19%.

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Experience
20 Years
Current Role
interim CMO
Job Level
Leadership
Location
Madrid, Community of Madrid, Spain
Personality Overview

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Decision Approach
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Priorities

Topics Bernardo cares about

Restaurant Brand Transformation
He has extensive experience leading the rebranding and repositioning of iconic QSR and casual dining chains, such as Wings and Sushi itto.
Neuromarketing
He has a stated interest in neuromarketing and behavioral economics, applying these principles to create emotionally resonant brand experiences.
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Career

Work history

6-2025
interim CMO
Grosso Napoletano
12-2024 - 4-2025
Vice President Strategic Marketing and New Concepts
CMR - México
7-2019 - 12-2024
Vice President of Marketing (CMO)
CMR - México
2-2018 - 4-2019
Marketing Director - Mexican Cuisine Division – (El Portón)
Alsea
3-2016 - 1-2018
Marketing Director - Casual Dining
Alsea
In the press

Media appearances

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Education
10-2024 - 7-2025
Master
ISDI
2005 - 2006
Master's degree in Advertising and Organizational Communication - INSA
Universitat de Barcelona
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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