Bernardo Castro Negrete

Questioner
DISC Type : c

interim CMO at Grosso Napoletano

Madrid, Community of Madrid, Spain

Overview

Bernardo is a strategic marketing leader with over 20 years of experience transforming major restaurant brands like Wings and Sushi itto. Described by colleagues as brilliant, strategic, and creative, he specializes in blending brand strategy, digital marketing, and customer insights. He is currently completing a Master in Internet Business from ISDI.

Raised across Austria, New York, and Kenya, Bernardo brings a unique multicultural perspective to his work. He has a strong professional interest in the application of technology, neuromarketing, and behavioral economics to understand consumer behavior. He follows innovative global brands like The Walt Disney Company and Sony.

He has successfully led brand transformations that increased store-level EBITDA from 6% to nearly 19%.

Personality Overview

Systematic

Cautious & Analytical

Price-Sensitive

They prefer to fully evaluate every situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Restaurant Brand Transformation
He has extensive experience leading the rebranding and repositioning of iconic QSR and casual dining chains, such as Wings and Sushi itto.
Neuromarketing
He has a stated interest in neuromarketing and behavioral economics, applying these principles to create emotionally resonant brand experiences.
Digital Customer Experience
His focus is on modernizing multi-unit brands by improving the customer experience through a blend of digital marketing and in-store innovation.

Media Appearances

Bernardo has no verified media appearances

Work History

6-2025
interim CMO at Grosso Napoletano
12-2024 - 4-2025
Vice President Strategic Marketing and New Concepts at CMR - México
7-2019 - 12-2024
Vice President of Marketing (CMO) at CMR - México
2-2018 - 4-2019
Marketing Director - Mexican Cuisine Division – (El Portón) at Alsea
3-2016 - 1-2018
Marketing Director - Casual Dining at Alsea

Education

10-2024 - 7-2025
Master from ISDI
2005 - 2006
Master's degree in Advertising and Organizational Communication - INSA from Universitat de Barcelona

More Information

Social Presence :

Prographics :

Exp : 20 Location : Madrid, Community of Madrid, Spain Job Level : Leadership Designation : interim CMO at Grosso Napoletano
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Insights For Selling To Bernardo

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bernardo is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Bernardo

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Bernardo move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Bernardo take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Bernardo

Personality Compatibility


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