Mar Calderón Romero

Researcher
DISC Type : Cs

Directora at InfoCap

Greater Madrid Metropolitan Area, Spain

Overview

Mar Calderón Romero es la Directora de InfoCap, una editorial multimedia B2B. Con un Máster en Comunicación por la Universidad Complutense de Madrid, lidera publicaciones para los sectores de automoción, alimentación y transporte. Sus colegas la describen como analítica, ágil y orientada al cliente, con una gran capacidad para la resolución de conflictos.

Es presidenta de los "Premios Vega ⭐ Estrellas del Retail", galardones que reconocen la innovación en el sector.

Personality Overview

Self-Disciplined

Process Focused

Detail Oriented

Being observant comes to them naturally.  They do not like taking risks at all and go for proven options in the end. They are always well-planned and adopt a systematic approach.

Topics They Care About

Medios de comunicación B2B
Dirige InfoCap, una editorial centrada en medios sectoriales para profesionales, ayudando a las marcas a difundir sus novedades y argumentos de venta.
Sector Retail Alimentario
Como directora de FRS Food Retail & Service y presidenta de los Premios Vega, está profundamente implicada en las tendencias del sector de la alimentación y la hostelería.
Posventa de Automoción
Gestiona InfoTaller, un medio de comunicación líder en el sector de la posventa de automoción de habla hispana.

Media Appearances

Mar has no verified media appearances

Work History

3-2007
Directora at InfoCap
Directora de Infocap / Infotaller at InfoCap
Directora de FRS - Food Retail & Service at InfoCap
7-2002 - 3-2007
Directora at Grupo TecniPublicaciones
7-2003 - 7-2004
Redactora at TVE

Education

2003 - 2004
Máster en Comunicación en Empresas e Instituciones from Universidad Complutense de Madrid
1997 - 2003
Licenciatura from Universidad Complutense de Madrid

More Information

Social Presence :

Prographics :

Exp : 23 Location : Greater Madrid Metropolitan Area, Spain Job Level : N/A Designation : Directora at InfoCap
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Insights For Selling To Mar

During A Call Or A Meeting

DO's

  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results
  • When following up with them, expect slowness; use questions to engage them, preferably over email.
  • If they are not asking many questions, nudge them to ask questions rather than just starting to talk yourself

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid emotional and informal language, stay objective and to the point instead
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mar is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Mar

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Mar move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Mar take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Mar

Personality Compatibility


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