Bernardo Marines in

Bernardo Marines

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Finance Director and Legal Representative at Johnson Electric
📍 Aguascalientes, Mexico

Bernardo Marines is a strategic finance executive (CFO/VP) with a history of driving business transformation and increasing profitability at firms like Johnson Electric and GE Capital. Holding an MS in Finance and an MBA, colleagues frequently describe him as a top-level professional, exceptional leader, and a great mentor known for his financial strategy and negotiation skills.

During his tenure as CFO at Planigrupo, he was instrumental in transforming the company from a family-managed business to an institutional one, growing from 5 to 27 shopping malls.

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Experience
20 Years
Current Role
Finance Director and Legal Representative
Location
Aguascalientes, Mexico
Personality Overview

How Bernardo shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Bernardo cares about

Building Finance Teams
Believes that investing in a strong finance team with experts in each area is an essential skill for a CFO to focus on strategic responsibilities like M&A.
Driving Efficiencies
Advocates for making efficiency an ongoing process and part of the company's DNA, rather than a one-time exercise in cutting expenses.
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Career

Work history

9-2015 - 8-2025
Finance Director and Legal Representative
Johnson Electric
12-2011 - 3-2015
CFO LATAM (Finance Director)
Donaldson
9-2006 - 5-2011
CFO - Finance and Administration Director
Planigrupo
8-2003 - 9-2006
CFO / VP Planning LATAM
GE Capital Solutions
In the press

Media appearances

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Education
1999 - 2001
MS in Finance
Southern Methodist University
1998 - 1999
MBA
The University of Dallas
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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