Bernice Klaassen in

Bernice Klaassen

Enthusiast · DISC type i
Professional development at Career Break
📍 Málaga, Andalusia, Spain

A global insights and growth leader with over 20 years of experience at firms like Citi and Ipsos, driving digital transformation across APAC and EMEA. Bernice specializes in scaling businesses by embedding AI-driven customer insights into strategy. People who have worked with her describe her as a "forward-thinker" and a "world-class technical expert".

She is deeply passionate about innovation and continuous learning, recently taking a career break to earn an MBA in Sustainability Management. Her personal philosophy is to "do less, think more, " reflecting a strategic and thoughtful approach to both her professional and personal life, focusing on impactful activities rather than just being busy.

She recently earned a certification as a Generative AI Leader, showing a commitment to leveraging emerging technologies.

Read the full overview →
Experience
18 Years
Current Role
Professional development
Location
Málaga, Andalusia, Spain
Personality Overview

How Bernice shows up

Optimistic
Consensus Focused
Story Driven

They are generally friendly, so be careful when relying on their word. They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Priorities

Topics Bernice cares about

Sustainability Strategy
Demonstrated a profound commitment by taking a career break to pursue an MBA in Sustainability Management and holds a certification in Climate Solutions.
AI-driven Insights
Passionate about leveraging technology for growth, she recently became a certified Generative AI Leader to modernize research capabilities and anticipate customer needs.
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Career

Work history

5-2024
Professional development
Career Break
6-2020 - 4-2024
SVP Digital Sales & Marketing | APAC, Middle East & Europe
Citi
1-2019 - 6-2020
Head of Customer Insights | APAC, Middle East, Europe
Citi
9-2011 - 1-2019
Regional Director APAC
Ipsos
2-2011 - 8-2011
Director, Digital - TNS Global
Taylor Nelson Sofres
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Master of Business Administration - MBA
Sustainability Management School (SUMAS)
4-2020 - 7-2020
Education details unavailable
MiniMBA
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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