Bernice Klaassen

Enthusiast
DISC Type : i

Professional development at Career Break

Málaga, Andalusia, Spain

Overview

A global insights and growth leader with over 20 years of experience at firms like Citi and Ipsos, driving digital transformation across APAC and EMEA. Bernice specializes in scaling businesses by embedding AI-driven customer insights into strategy. People who have worked with her describe her as a "forward-thinker" and a "world-class technical expert".

She is deeply passionate about innovation and continuous learning, recently taking a career break to earn an MBA in Sustainability Management. Her personal philosophy is to "do less, think more, " reflecting a strategic and thoughtful approach to both her professional and personal life, focusing on impactful activities rather than just being busy.

She recently earned a certification as a Generative AI Leader, showing a commitment to leveraging emerging technologies.

Personality Overview

Optimistic

Consensus Focused

Story Driven

They are generally friendly, so be careful when relying on their word.  They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Sustainability Strategy
Demonstrated a profound commitment by taking a career break to pursue an MBA in Sustainability Management and holds a certification in Climate Solutions.
AI-driven Insights
Passionate about leveraging technology for growth, she recently became a certified Generative AI Leader to modernize research capabilities and anticipate customer needs.
Digital Transformation
Led the transformation of customer marketing into a digital-first sales engine at Citi, focusing on MarTech adoption and personalization across 17 markets.

Media Appearances

Bernice has no verified media appearances

Work History

5-2024
Professional development at Career Break
6-2020 - 4-2024
SVP Digital Sales & Marketing | APAC, Middle East & Europe at Citi
1-2019 - 6-2020
Head of Customer Insights | APAC, Middle East, Europe at Citi
9-2011 - 1-2019
Regional Director APAC at Ipsos
2-2011 - 8-2011
Director, Digital - TNS Global at Taylor Nelson Sofres

Education

Master of Business Administration - MBA from Sustainability Management School (SUMAS)
4-2020 - 7-2020
Education details unavailable from MiniMBA

More Information

Social Presence :

Prographics :

Exp : 18 Location : Málaga, Andalusia, Spain Job Level : N/A Designation : Professional development at Career Break
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Insights For Selling To Bernice

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Compliment them about their personality if you get a chance
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bernice is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Bernice

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Bernice move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Bernice take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Bernice

Personality Compatibility


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