Bernice Merlini

Inspirer
DISC Type : id

Chief Brand Officer at DIME Beauty Co

Los Angeles Metropolitan Area, United States

Overview

Bernice has no verified overview

Personality Overview

Decisive

Achievment Oriented

Confident & Optimistic

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Bernice has no verified topics they care about

Media Appearances

Bernice has no verified media appearances

Work History

10-2025
Chief Brand Officer at DIME Beauty Co
12-2021
Marketing Executive Consultant, Fractional CMO at Self-employed
2-2025 - 10-2025
SVP of Marketing, Communications, and Creative (KIKO North America) at KIKO MILANO
3-2022 - 9-2024
SVP, Marketing & Digital at Mane Addicts
4-2021 - 1-2022
SVP, Global Marketing & eCommerce at Rose Inc.

Education

Bachelor of Arts (B.A.) from Hendrix College

More Information

Social Presence :

Prographics :

Exp : 14 Location : Los Angeles Metropolitan Area, United States Job Level : Leadership Designation : Chief Brand Officer at DIME Beauty Co
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Insights For Selling To Bernice

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Focus on the big picture and the strategic value of your product
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bernice is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Bernice

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Bernice move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Bernice take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Bernice

Personality Compatibility


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