Bernie McConnell

Questioner
DISC Type : c

Executive Vice President at Greenleaf Corporation

Latrobe, Pennsylvania, United States

Overview

Bernie McConnell is the Executive Vice President at Greenleaf Corporation, leading global commercial business operations including sales, marketing, and product development. An alumnus of Penn State University and Duquesne University, he previously held multiple VP roles at Kennametal. Colleagues describe him as a passionate, high-charging, and ethical leader.

Outside of work, Bernie shows a strong interest in mentoring and celebrating the career successes of young professionals. His interests also extend to the aerospace and defense sector, as he follows major industry players like Lockheed Martin and Pratt & Whitney, which are key end-users for his companys products.

He successfully executed a massive brand consolidation strategy at a previous company, streamlining a portfolio of over 30 brands down to just two.

Personality Overview

Not Easily Convinced

Systematic

Value Seeker

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to fully evaluate every situation.

Topics They Care About

Manufacturing Productivity
He actively promotes getting more out of existing resources to increase productivity, a key theme in his public posts for Greenleaf.
Advanced Metalworking
His role is centered on advanced carbide and ceramic cutting tools, with a specific focus on effectively machining tough materials like titanium.
Strategic Branding
He has significant experience leading large-scale brand consolidation, having streamlined a portfolio of over 30 brands in a previous executive role.

Media Appearances

Bernie has no verified media appearances

Work History

9-2015
Executive Vice President at Greenleaf Corporation
10-2009 - 9-2015
Vice President, WIDIA Product Group and Services at Kennametal
8-2005 - 7-2008
Director, Market Segment Management and Product Management at Kennametal
1-1997 - 2-2010
Vice President, Global Marketing and Strategy at Kennametal

Education

1998 - 2002
MBA from Duquesne University
1992 - 1996
Bachelor of Science from Penn State University

More Information

Social Presence :

Prographics :

Exp : 27 Location : Latrobe, Pennsylvania, United States Job Level : Leadership Designation : Executive Vice President at Greenleaf Corporation
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Insights For Selling To Bernie

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bernie is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Bernie

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Bernie move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Bernie take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Bernie

Personality Compatibility


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