Bert Callens

Critic
DISC Type : C

Gastdocent - Digitale transformatie in accountancy-fiscaliteit at AP Hogeschool Antwerpen

Tessenderlo, Flemish Region, Belgium

Overview

Bert Callens is the Founder of Digly, specializing in future-proofing accountancy firms through digital transformation. With over a decade of experience in accounting, he now helps firms refine their digital strategies and internal processes. He is also a keynote speaker and guest lecturer at AP Hogeschool Antwerpen on this topic.

Outside of his professional life, family is his top priority. He is an enthusiast for new digital trends and has a passion for public speaking, enjoying the process of motivating an audience. His personal journey has interestingly taken him from a background in music to software and finance.

Unique fact: Bert has guided over 100 accountancy firms through successful digital transformations.

Personality Overview

Objective Thinker

Information Seeker

ROI Driven

They like to take decisions independently and do not seek others' support often.  They prefer to analyze logically and value objective facts over emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Future-Proofing Accountancy
His company's core mission is to help accounting firms adapt to new technologies like AI and mandatory e-invoicing (Peppol) to stay relevant and efficient.
Digital Transformation
As a keynote speaker and consultant, he specializes in guiding accounting professionals through the challenges and opportunities of digitalization.
Entrepreneurial Growth
He often discusses the journey of building his company, Digly, from focusing on customer satisfaction to hiring his first employees and moving into a new office.

Media Appearances

Bert has no verified media appearances

Work History

9-2022 - 12-2022
Gastdocent - Digitale transformatie in accountancy-fiscaliteit at AP Hogeschool Antwerpen
8-2021
Founder at Digly
1-2021
Spreker at bertcallens.com
2-2009 - 3-2021
Boekhouding at Diverse accountantskantoren / KMO's

Education

1-2023 - 1-2023
Certificate from Vlerick Business School
2-2021 - 4-2021
Certificate of participation from Vlerick Business School

More Information

Social Presence :

Prographics :

Exp : 13 Location : Tessenderlo, Flemish Region, Belgium Job Level : Leadership Designation : Gastdocent - Digitale transformatie in accountancy-fiscaliteit at AP Hogeschool Antwerpen
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Insights For Selling To Bert

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be formal and objective, they will appreciate it more
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bert is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Bert

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Bert move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Bert take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Bert

Personality Compatibility


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