Bert Mueller

Observer
DISC Type : ci

Founder at California Burrito

Bengaluru, Karnataka, India

Overview

Bert Mueller is the Founder and Director of California Burrito, a popular restaurant chain he established to bring Mexican cuisine to India. A graduate of William & Mary, he launched his first restaurant in Bengaluru in 2012 and has since expanded to over 100 locations, championing a sustainable model by locally growing key ingredients like Hass avocados.

Before entering the food industry, Bert was a film score composer. He is passionate about cultural immersion, having learned the local language in Bengaluru, and shows a commitment to his community by organizing food drives for those in need. He enjoys exploring places outside the city during his breaks.

He moved to India at age 22, transitioning from a career in music to building a multi-million dollar food business from the ground up.

Personality Overview

Value Driven

Example Seeker

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They often ask many questions and rely heavily on information and documentation. They are generally strong communicators and are not easy to convince.

Topics They Care About

Mexican Cuisine in India
Pioneered bringing Mission-style burritos to India, growing California Burrito into one of the country's largest Mexican-inspired food chains.
Sustainable Agriculture
Invests in growing specialty produce like Hass avocados and tomatillos in India to ensure authentic flavors and a self-sufficient supply chain.
Entrepreneurial Resilience
Successfully scaled his business from a single outlet, overcoming significant early challenges and navigating the complexities of the Indian market.

Media Appearances

S1E5: Millionaire Mondays - Bert Mueller, California Burrito. Featured in Spotify

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Bert Mueller on Scaling California Burrito, IPO, Delivery .... Featured in Audacy

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I'm Bert Mueller, Founder of California Burrito. Ask me anything!. Featured in Grapevine.in

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Work History

9-2011
Founder at California Burrito
11-2008
Composer at Film Industry
10-2010 - 5-2011
Employee at Moe's Southwest Grill

Education

9-2003 - 5-2007
Education details unavailable from Our Lady of Good Counsel High School
Bachelor of Arts from William & Mary

More Information

Social Presence :

Prographics :

Exp : 16 Location : Bengaluru, Karnataka, India Job Level : Leadership Designation : Founder at California Burrito
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Insights For Selling To Bert

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bert is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Bert

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Bert move?

  • They like to analyze well and then make their decisions.
  • Can Bert take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Bert

Personality Compatibility


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