Bert Reuler III in

Bert Reuler III

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Senior Director of Innovation (Office of AI) at Gap Inc.
📍 San Francisco Bay Area, United States

Bert Reuler III is the Senior Director of Innovation in the Office of AI at Gap Inc. , leading the strategic integration of AI and emerging technologies. His career showcases multi-industry innovation across retail, entertainment, gaming, and toys. He is also a ProTools Expert Level Certified professional.

Outside of his corporate role, Bert is deeply involved in the creator economy, having co-founded a record label and an advisory firm to support artists. His passion extends to interactive entertainment, stemming from his experience in the gaming and toy industries, and his interest in companies like PlayStation.

He won Popular Sciences "Best of Toy Fair" award in 2015 for his work on both the Hello Barbie and the View Master Reboot projects.

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Experience
21 Years
Current Role
Senior Director of Innovation (Office of AI)
Job Level
Senior
Location
San Francisco Bay Area, United States
Personality Overview

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Priorities

Topics Bert cares about

AI in Retail
He leads AI strategy and innovation at Gap Inc. and recently spoke on a panel at NRF about the future of retail and AI.
Creator Economy
He founded Crooked Labs and Crooked Spine Records to support artists and creators, focusing on product development, A&R, and market strategy.
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Career

Work history

6-2025
Senior Director of Innovation (Office of AI)
Gap Inc.
3-2025
Product Advisor & Artist in Residence
Splash
3-2025 - 4-2025
Co-Founder: Product & Technology
Stealth
1-2025
Founder
Crooked Labs
9-2023 - 9-2024
Head of Strategy and Growth
Songtradr
In the press

Media appearances

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Education
BA
Franklin University Switzerland
SAE Institute: Associate of Arts and Sciences (A.A.S.)
Middlesex University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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