Berta Pascual

Evaluator
DISC Type : DCS

Marketing Director at Midsona Iberia

Barcelona, Catalonia, Spain

Overview

Berta is the Marketing Director at Midsona Iberia, combining strategic planning with a creative vision to foster growth and product innovation. Holding an Executive MBA, she manages projects from conception to execution. Colleagues describe her as a talented, enthusiastic, and passionate creative professional dedicated to achieving business objectives.

Outside of work, Berta is a passionate creator and publisher of independent comics. She runs a mini-editorial project called Bronco Cómics, which focuses on developing and publishing LGBT+ themed comic anthologies through crowdfunding, exploring genres from western to terror.

She successfully organizes and crowdfunds LGBT+ themed comic books and fanzines.

Personality Overview

Hard To Convince

Thorough Evaluator

Quality Focused

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Creative Innovation
Her entire professional focus is on blending creative vision with strategic planning to drive brand differentiation and market impact.
Brand Management
As Marketing Director, she is deeply involved in brand development and has recently posted about hiring a Brand Manager for her team.
LGBT+ Comics
She runs a personal project, Bronco Cómics, and has successfully crowdfunded and published multiple LGBT+ comic anthologies like "ESTAMPIDA".

Media Appearances

Berta has no verified media appearances

Work History

9-2017
Marketing Director at Midsona Iberia
4-2016 - 9-2017
Marketing & Strategy at Ebro Foods S.A
10-2015 - 4-2016
Marketing & Design at Ebro Foods S.A
4-2016 - 9-2017
Senior Product Manager at Groupe PANZANI
5-2012 - 9-2015
Art Director at Havas Worldwide

Education

10-2020 - 3-2022
Executive MBA from UPF Barcelona School of Management
4-2024 - 11-2024
Master's degree from Universidad Internacional de La Rioja

More Information

Social Presence :

Prographics :

Exp : 13 Location : Barcelona, Catalonia, Spain Job Level : Mid-senior Designation : Marketing Director at Midsona Iberia
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Insights For Selling To Berta

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Berta is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Berta

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Berta move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Berta take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Berta

Personality Compatibility


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