Leire Mascarilla

Critic
DISC Type : C

Senior Brand Marketing Manager at Midsona AB

Greater Barcelona Metropolitan Area, Spain

Overview

Leire Mascarilla is a Brand Manager at Acofarma with over 12 years of marketing experience in the OTC, cosmetics, and consumer care sectors. Educated at Esade in Digital Marketing and Consumer Insights, she excels in branding and product development. Colleagues describe her as creative, committed, and a hard worker.

Leire participated in the Leonardo European Programme, working as an excellent communication assistant during her time with the team at Call Miss Jones.

Personality Overview

Negotiator

Critic

Information Seeker

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Consumer Care Branding
Her entire career is focused on creating and executing strategies for consumer care products in the cosmetic and OTC sectors for companies like Acofarma and Midsona AB.
Go-to-Market Strategy
She has extensive experience developing annual marketing plans, managing product portfolios, and supporting sales force training to ensure profitability and market success.
Digital Marketing
Holds a specialized degree in Digital Marketing from Esade and focuses on creating consistent brand concepts across both online and offline channels.

Media Appearances

Leire has no verified media appearances

Work History

6-2024
Senior Brand Marketing Manager at Midsona AB
3-2024 - 6-2024
Marketing product management INTERNATIONAL at Laboratorios Ordesa
5-2023 - 12-2023
Brand Manager at Acofarma
3-2020 - 4-2023
Servicios de consultoría at IMAGINA
7-2017 - 1-2020
Product Manager at Dentaid

Education

2020 - 2021
Marketing Digital from Esade
2020 - 2020
Marketing Intelligence & Consumer Insights from Esade

More Information

Social Presence :

Prographics :

Exp : 7 Location : Greater Barcelona Metropolitan Area, Spain Job Level : Middle Designation : Senior Brand Marketing Manager at Midsona AB
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Insights For Selling To Leire

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be formal and objective, they will appreciate it more
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Leire is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Leire

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Leire move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Leire take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Leire

Personality Compatibility


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