Beth Clos

Wildcard
DISC Type : cis

Associate Director, Product Marketing & Sales Enablement at NielsenIQ

Greater Chicago Area, United States

Overview

Beth has no verified overview

Personality Overview

Friendly But Slow

Curious But Skeptical

ROI Driven

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Beth has no verified topics they care about

Media Appearances

Beth has no verified media appearances

Work History

4-2025
Associate Director, Product Marketing & Sales Enablement at NielsenIQ
4-2024 - 4-2025
Senior Product Marketing Manager at Skai
9-2021 - 7-2023
Sr. Platform Measurement Lead at Yahoo
3-2019 - 9-2021
Targeting, Insights & Measurement Specialist (Verizon Media) at Yahoo
6-2017 - 3-2019
Data and Targeting Specialist (Oath) at Yahoo

Education

Bachelor of Arts from Michigan State University
Business Administration and Management from Oakland University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater Chicago Area, United States Job Level : Mid-senior Designation : Associate Director, Product Marketing & Sales Enablement at NielsenIQ
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Insights For Selling To Beth

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Be prepared for a lot of questions, answer them objectively
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don't ask them to move fast, let them take their time and digest all the information
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Beth is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Beth

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Beth move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Beth take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Beth

Personality Compatibility


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