Beth Ford

Energizer
DISC Type : I

operational manager for community mental health services. at NHS

St Stephen, England, United Kingdom

Overview

Beth Ford is a passionate mental health nurse and the Associate Director of Community Mental Health Services at Cornwall Partnership NHS Foundation Trust. An engaging and pragmatic leader, she has a proven track record of service improvement across a range of operational and clinical leadership roles within community mental health.

Driven to be the best she can be, Beth is passionate about keeping people at the heart of all services. She is known for balancing the seriousness of her work with a sense of creativity and fun, fostering a positive and effective work environment.

Unique fact: Beth recently championed a partnership with the Autistic Community of Cornwall to provide widespread training for mental health teams to better support neurodivergent people.

Personality Overview

Relationship Oriented

Big Picture Person

Imaginative

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are naturally enthusiastic, so take their promise with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Community Mental Health
Her entire career, from nurse to Associate Director, has been dedicated to leading and improving community mental health services.
Neurodiversity Support
She has been a key figure in rolling out training to improve the experience of neurodivergent people who need mental health support in Cornwall.
Patient-Centric Care
Strongly advocates for keeping "people at the heart of everything we do" and creating environments where patients can flourish.

Media Appearances

Beth has no verified media appearances

Work History

1-2019
operational manager for community mental health services. at NHS
10-2017 - 1-2019
Nurse Consultant - community mental health at Cornwall Partnership NHS Foundation Trust
12-2016 - 9-2017
Locality Operational Manager (mid cor at Cornwall Partnership NHS Foundation Trust
2-2016 - 12-2016
Community mental health manager at Cornwall Partnership NHS Foundation Trust
8-2013 - 2-2016
Team manager (community mental health) at Cornwall Partnership NHS Foundation Trust

Education

Beth has no verified education history

More Information

Social Presence :

Prographics :

Exp : 25 Location : St Stephen, England, United Kingdom Job Level : Middle Designation : operational manager for community mental health services. at NHS
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Insights For Selling To Beth

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Do some small talk, ask them how things are going on their side
  • Be friendly and entertaining in your conversation

DONT's

  • Don’t be excessively objective, be a storyteller
  • Avoid overloading them with too much detail
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Beth is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Beth

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Beth move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Beth take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Beth

Personality Compatibility


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