Beth Johnson in

Beth Johnson

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Leadership Board UK Advertising Export Group (UKAEG) at UKAEG
📍 United Kingdom

Beth Johnson is the founder of promotional marketing agency Umbrella, with over 20 years of experience. A former WPP agency leader, she holds an MBA from The University of Edinburgh and serves on the UKAEGs Leadership Board. Colleagues describe her as an expert with exceptional knowledge and a true partnership approach.

Outside of work, Beth is a plant enthusiast, particularly fond of the pink salmon variant of the Achillea flower. She is also passionate about the commercial growth of womens sports and advocates for authentic fan engagement, believing advertising should support the game rather than detract from it.

Interesting fact: After starting her career in the US, Beth founded Umbrella in the UK and later co-founded URMA, its counterpart for the Asian Pacific market.

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Experience
22 Years
Current Role
Leadership Board UK Advertising Export Group (UKAEG)
Job Level
Leadership
Location
United Kingdom
Personality Overview

How Beth shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Beth cares about

Women in Sport
She is a speaker on sponsorship strategies for women's sports and actively posts about the clear commercial opportunities for brands in this growing area.
Promotional Risk Management
A core part of her business at Umbrella, with recommendations highlighting her expertise in navigating the promotional risk industry for CPG brands.
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Career

Work history

1-2025
Leadership Board UK Advertising Export Group (UKAEG)
UKAEG
4-2007 - 2-2020
Founding Partner
URMA
11-2003
Founding Partner
Umbrella - Promotional Marketing - Risk Management
11-2003
Board Director and Founder
Umbrella - Promotional Marketing - Risk Management
11-2003
CEO - Strategy & Innovation
Umbrella - Promotional Marketing - Risk Management
In the press

Media appearances

UKAEG's New Leadership Board Sets Sights on Global Expansion (Instagram Reel). Featured in Instagram
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UKAEG's New Leadership Board to Drive Global Growth Starting with SXSW Austin. Featured in UKAEG Official Website
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Education
1998 - 1999
MBA
The University of Edinburgh
1994 - 1998
BA
Mills College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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