Beth Johnson is the founder of promotional marketing agency Umbrella, with over 20 years of experience. A former WPP agency leader, she holds an MBA from The University of Edinburgh and serves on the UKAEGs Leadership Board. Colleagues describe her as an expert with exceptional knowledge and a true partnership approach.
Outside of work, Beth is a plant enthusiast, particularly fond of the pink salmon variant of the Achillea flower. She is also passionate about the commercial growth of womens sports and advocates for authentic fan engagement, believing advertising should support the game rather than detract from it.
Interesting fact: After starting her career in the US, Beth founded Umbrella in the UK and later co-founded URMA, its counterpart for the Asian Pacific market.
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