Beth McHugh
Login to view DISC.Beth McHugh is a product and demand strategist with over 18 years of experience, specializing in the Jobs-to-Be-Done (JTBD) framework to drive growth for startups in EdTech and HealthTech. She earned a BS from the University of Richmond and attended an executive program at UPenn. Colleagues describe her as a supportive key player and an attentive, critical thinker.
Outside of her consulting work, Beth is passionate about social impact, having co-facilitated a design-thinking chapter for openIDEO and served on the board of the Capitol Hill Arts Workshop. A mother of two boys, she enjoys taking classes in painting and jewelry making, demonstrating a commitment to community and creative pursuits.
Interesting fact: Beth is a co-inventor on a patent for a "smart layout" functionality designed to help teachers create materials more efficiently.
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