Beth McHugh in

Beth McHugh

Trailblazer · DISC type DI
Founder | Product Leader, Innovation Strategist & Coach at Tillta Consulting
📍 Washington, District of Columbia, United States

Beth McHugh is a product and demand strategist with over 18 years of experience, specializing in the Jobs-to-Be-Done (JTBD) framework to drive growth for startups in EdTech and HealthTech. She earned a BS from the University of Richmond and attended an executive program at UPenn. Colleagues describe her as a supportive key player and an attentive, critical thinker.

Outside of her consulting work, Beth is passionate about social impact, having co-facilitated a design-thinking chapter for openIDEO and served on the board of the Capitol Hill Arts Workshop. A mother of two boys, she enjoys taking classes in painting and jewelry making, demonstrating a commitment to community and creative pursuits.

Interesting fact: Beth is a co-inventor on a patent for a "smart layout" functionality designed to help teachers create materials more efficiently.

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Experience
6 Years
Current Role
Founder | Product Leader, Innovation Strategist & Coach
Job Level
Leadership
Location
Washington, District of Columbia, United States
Personality Overview

How Beth shows up

Informal
Assertive
Persuasive

They prefer to ensure that they are in control of the situation. They are not against taking risks and can make tough decisions when required.
 They are charming and can persuade others to support their decisions.

Priorities

Topics Beth cares about

Jobs-to-Be-Done (JTBD)
Her entire professional focus is using the JTBD framework to uncover customer needs and shape product strategy, frequently speaking on the topic at events like EDTECH WEEK.
EdTech & HealthTech
Specializes in advising and leading product teams within the EdTech and HealthTech sectors, holding past director roles in both industries.
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Career

Work history

10-2021
Founder | Product Leader, Innovation Strategist & Coach
Tillta Consulting
12-2024
Coach & Facilitator
Supra
2-2022 - 3-2025
Startup Advisor - Product Discovery & Growth
Volta
8-2020 - 11-2021
Director of Product
OpenMind Platform
2-2019 - 8-2020
Director of Product
Knowledge to Practice (K2P)
In the press

Media appearances

About — Tillta Consulting. Featured in Tillta Consulting
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Education
2000 - 2004
Bachelor of Science
University of Richmond
Executive Program
University of Pennsylvania
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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