Beth McHugh is a product and demand strategist with over 18 years of experience, specializing in the Jobs-to-Be-Done (JTBD) framework to drive growth for startups in EdTech and HealthTech. She earned a BS from the University of Richmond and attended an executive program at UPenn. Colleagues describe her as a supportive key player and an attentive, critical thinker.
Outside of her consulting work, Beth is passionate about social impact, having co-facilitated a design-thinking chapter for openIDEO and served on the board of the Capitol Hill Arts Workshop. A mother of two boys, she enjoys taking classes in painting and jewelry making, demonstrating a commitment to community and creative pursuits.
Interesting fact: Beth is a co-inventor on a patent for a "smart layout" functionality designed to help teachers create materials more efficiently.
Read the full overview →They prefer to ensure that they are in control of the situation. They are not against taking risks and can make tough decisions when required. They are charming and can persuade others to support their decisions.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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